Category reports
-
Category ReportCan new pouch format revive yoghurt category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
-
Category ReportHow can ambient win back thrifty shoppers from own-label?
Brands are weighing up their future as the scales tip in favour of cheaper own-label cans. How can they win back thrifty shoppers?
-
Category ReportHow brands are catering to new masculine beauty ideals
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
-
Category ReportHow can beauty brands fight the ‘dupe’ boom
Beauty brands are losing out to lower priced ‘dupes’ and own label. How can they salvage sales?
-
Category ReportIs alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
-
Category ReportThe great drinkflation: Beer & cider category report 2024
Duty changes are shaking up beer and cider, leading to a stream of lower-abv innovation. But are shoppers being short-changed?
-
Category ReportCan world food put the bang back in BBQ?
Ahead of summer’s big sporting events, spiced-up, world-inspired BBQ ranges are hitting the aisles to tempt adventure-seeking Brits
-
Category ReportWill fibre be the ‘new protein’ in the snacking world?
Amid growing public attention on gut health and its link to brain function, will fibre be the ‘new protein’ in the snacking world?
-
Category ReportAll aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
-
Category ReportHow RTD coffee brands are nicking business from baristas
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
-
Category ReportHow juices can face the inflation squeeze
Juices are facing pressure from inflation and sugar concerns. But fresh opportunities lie in health, meal deals and the discounters
-
Category ReportMorrisons vs Iceland: The battle for frozen
Using exclusive product launches and eye-catching PoS activity at freezers, supermarkets are fighting hard for shoppers’ attention
-
Category ReportCan restaurant-style meal kits poach punters in cost of living crisis
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
-
Category ReportWater’s rockin’ revamp: Liquid Death boosts water category
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
-
Category ReportIce cream for every season: the new year-round treat
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD
-
Category ReportWhat now for vaping following disposables ban?
The looming ban on disposables has made the £1.7bn category’s future unclear
-
Category ReportThe last gasp for cigarettes?
As the UK prepares for a ‘smoke-free’ future, cigarettes are being stubbed out at pace. How is big tobacco generating new revenue?
-
Category ReportA golden age for eggs?
Eggs have emerged from a supply crisis and bird flu outbreak sunny-side-up. What’s driven their recovery and what’s next?
-
Category ReportDoes Red Tractor need a jump-start?
Meat & poultry producers say they’re buckling under the weight of assurance scheme audits and inefficiency. What can be done?
-
Category ReportWhy fancy toilet tissue is on a roll
Lavvy paper brands have halted the rise of bog-standard own label with posh NPD and lower prices. Can they grow sales more?