Category reports – Page 15
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Category ReportGoing for gold: personal care category report 2021
The pandemic prompted a DIY approach to personal care. But as salons reopen and Brits venture out, how can brands cash in?
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Category ReportSkin grafting: male grooming category report 2021
Male grooming has taken a downturn amid the many lockdowns of the past year. So how has skincare managed to buck the trend?
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Category ReportGoing nuclear: barbecue category report 2021
If all goes to plan, barbecue season could explode this summer. How is the industry bracing itself to build on last year’s success?
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Category ReportThe trickle down effect: bottled water category report 2021
On-the-go sales of bottled water have suffered a leak. But take-home remains largely intact. So how is the category likely to fare post-Covid?
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Category ReportSurvival of the fittest: snack bars category report 2021
Only 12 of the top 50 snack bar brands have delivered growth in a year like no other. So what part have health credentials played?
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Category ReportFighting back: dairy drinks category report 2021
On-the-go sales of dairy drinks have taken a tumble. So can the sector succeed in punching its way back to recovery post-Covid?
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Category ReportSpelling out the benefits: juices & smoothies category report 2021
Juices and smoothies were suffering. But in the pandemic, brands have highlighted their vitamin C and D content to deliver growth
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Category ReportBrain-freeze Britain: ice cream category report 2021
Indulgent ice cream sales have exploded as Brits treat themselves more at home. So where does this leave better-for-you lines?
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Category ReportFrozen assets: frozen category report 2021
The closure of hospitality during the pandemic has turned British shoppers into chefs. So how is frozen food getting in on the act?
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Category ReportTobacco category report 2021: why are tobacco sales up in the middle of a global health pandemic?
The picture is hazy with record numbers quitting but sales still up. What’s going on?
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Category ReportBig wins for Big Tobacco: vaping category report 2021
Lockdown has played into the hands of the tobacco giants, whose vape brands have seen soaring sales
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Category ReportA right lather: hygiene category report 2021
Covid-19 has sent Brits into a cleaning frenzy – and the big names in hygiene are rubbing their hands with glee. Who’s cleaning up?
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Category ReportCutting-edge Covid tech: hygiene technology category report 2021
Retailers and food manufacturers are going nuclear in the war on Covid with virus-killing robots and other UK-made high-tech solutions
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Category ReportPasta la vista, baby: cooking sauces category report 2021
Italian cooking sauces are being battered by spicier rivals, as Old El Paso muscles its way to the top spot. Can it retain the title?
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Category ReportToxic habits: household category report 2021
Covid has created a nation of clean freaks, sparking fears over our ‘toxic load’ and soaring plastic use. Can ‘safer’ brands cash in?
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Category ReportHas Covid finished off ready meals? Ready meals & soups category report 2021
Ready meals were in trouble even before the pandemic hit. So how can they reassert their convenience and health credentials?
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Category ReportBunny spoiler: Easter category report 2021
The Easter bunny was left disappointed last Easter, as egg sales tumbled by £36m. With Easter again in doubt due to Covid, what’s in store?
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Category ReportMorning dilemma: cereals category report 2021
Brits have been torn between indulgent and healthy breakfasts as they’ve battled lockdown fatigue. What’s the long-term outlook?
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Category ReportThe toast of lockdown: jams & spreads category report 2021
Peanut butter, jam and other spreads are flying. But we’re not just smearing them on bread any more. So what’s behind the boom?
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Category ReportMindful drinking: adult soft drinks category report 2020
Forget lager and shots. A new generation is opting for probiotics, CBD and isotonic alcohol-free beer. So is this a fad or the future?