Category reports – Page 7
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Category ReportAre the wheels falling off for plant-based?
Oatly is racing an old US milk truck to poke fun at outdated dairy habits. But sales data shows plant-based has its own challenges
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Category ReportWhy cocktails are going posh (not just in Chelsea)
Premium RTDs are soaring. Made in Chelsea’s Jamie Laing and Sophie Habboo even had them at their wedding. Who’s cashing in?
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Category ReportHow to avoid the ASA’s ire
As George the bear knows, navigating advertising rules is fraught with danger for booze suppliers. So, how can they get it right?
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Category ReportHow Mexican is getting a new lease of life
The hype around the day of the dead holiday highlights a growing interest in more authentic Mexican cuisine and culture
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Category ReportWhy protein brands are chasing midlifers
Functional health brands, including Davina McCall’s new protein supplements, are racing to enlist middle-aged consumers. But how much of an appetite do midlifers have for protein?
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Category ReportHow cakes & biscuits are getting smashed
Home-working, HFSS and cost pressures have hit sweet treats hard. So what can brands and retailers do to revive the market?
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Category ReportThe dragon’s dram: Welsh food and drink category report 2023
Whisky distillers are helping to drive a Welsh food and drink sector increasingly associated with provenance and quality
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Category ReportCan Tucci perk up pasta?
With Stanley Tucci waxing lyrical and low prices luring shoppers, some believe the pasta category has an opportunity to get fancier
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Category ReportThe mission to make personal care greener
A new wave of brands are looking to take the lead on issues such as plastic waste. But the fmcg giants are also upping their game
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Category ReportWhy investors have their eyes on petfood
Venture capitalists are ploughing cash into a new breed of petcare challengers. What does this mean for the market’s big dogs?
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Category ReportCan growth in Scottish exports be sustained?
Scottish food & drink exports hit a record high of £8.1bn last year but volumes of scotch whisky and salmon are now slipping. Why?
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Category ReportWorth paying more for? Dairymen butter & spreads category report 2023
Lurpak has suffered a £9.5m loss as Brits trade down to cheaper lines – but Arla has plans to revive the number one butter brand
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Category ReportA pricier parmesan: Dairymen Continental cheese category report 2023
Dramatic price spikes across Continental cheese are shaving off sales of classic Italian lines. And droughts could force up prices further
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Category ReportCheap as cheddar: Dairymen British cheese category report 2023
Every variety of British cheese is in decline, except one: cheddar. And own label is the winner as shoppers seek low prices
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Category ReportMessage in a bottle: Dairymen dairy drinks category report 2023
Marketeers are leveraging the likes of Love Island to convince younger shoppers dairy drinks are a genuine soft drink option
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Category ReportBenefits of longer life: Dairymen milk category report 2023
Milk sales are suffering as shoppers cut back. Big brands are hoping longer-lasting UHT and filtered lines will drive up value
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Category ReportGoing au naturel: Dairymen yoghurts & potted desserts category report 2023
As overall category volumes drop 7.4%, natural yoghurt has managed to stay in the black. What’s attracting shoppers?
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Category ReportA feast for families: Dairymen ice cream category report 2023
Family tubs are the only sector of ice cream in volume growth, with sales driven by affordable prices and traditional flavours
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Category ReportSugar crash: how can sweets return to growth?
As volume sales buckle under sky-high prices, candy brands are betting on new flavours and nostalgic marketing. Will it work?
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Category ReportWhy chocolate has reached a melting point
Erratic weather is putting ever more pressure on chocolate prices. But certain brands are keeping cool in the face of melting demand