Category reports – Page 78
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Category ReportPaper products: Nappy rash? Huggies exits on sales high
Surely a company wouldn’t scrap a product that has just posted a year-on-year increase in volume sales…
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Category ReportOver the counter - Brands smart as own label gains ground
Suppliers of branded medicines have a headache no tablet can cure…
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Category ReportOils: Oils struggle to kick deal dependency
It’s hard to think of a more commoditised market than oils – and for yet another year the category has suffered…
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Category ReportLaundry: New formats winning out once again
After a blip last year, when consumers’ long-term migration to gels and liquids was suspended…
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Category Report
James & spreads: Jams stuck in reverse as spreads shine
Fewer and fewer consumers, it seems, want jam today…
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Category ReportIce cream - Unilever strengthens its Core
Appalling summer weather dampened an already double-dipped economy…
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Category ReportHousehold: Air Wick off the scent, but Dettol shines
Household products should be relatively immune to consumer spending cuts…
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Category ReportHot beverages - Builders' tea diluted by fancy brews
Whatever happened to the good old British cuppa? Walk down the hot beverages aisle today and you’re inundated…
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Category Report
Cereals: Pot of gold? It's all about the deskfast
With more and more breakfasts eaten at work or even in transit…
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Category Report
Confectionery: sugar - Sour is sweet but candy can do better
The market doesn’t look so sweet for sugar confectionery manufacturers…
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Category ReportDairy: Cheese - Big cheese brands back in the black
The juggernaut of the cheese category is firmly back in the fast lane…
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Category Report
Dairy: drinks - Dairy-free up as milk leaks value sales
It is never boring in dairy, people in the industry are wont to say, and this adage certainly proved true in 2012…
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Category Report
Dairy: yoghurt & desserts: Yoghurts on back foot in brekkie wars
On the face of it, little has changed in yoghurts and desserts over the past 12 months…
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Category ReportFrozen foods: Greggs thaws flatlining frozen foods
Historically considered a category that thrives in tough economic times…
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Category ReportGoing for gold: the winning TV adverts in 2012
We know who won on the track and in the field. But who were the gold medal winners in fmcg TV advertising this year?…
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Category Report
Canned goods: Cans in crisis as shoppers shun staples
Canned food has been put through the wringer in 2012…
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Category Report
Cakes: Cake brands fail to rise to the occasion
Another year, another slightly stale performance in the cakes sector…
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Category Report
Bread: Sliced sales suffer as new formats fly
Daily bread? Not so much. As the long-term fall in consumption continues, there’s no relief for sliced loaves…
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Category Report
Biscuits: Belvita is a lone beacon in biscuits
The British love affair with sweet biscuits hasn’t crumbled…
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Category Report
Bagged snacks: Premium crisps work for Walkers
Bagged snacks have lost none of their crunch in 2012 on paper…