Category reports – Page 90
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Category Report
Brandwatch Mintel category report
Soup: popular but NPD essential Soup continues to enjoy very high levels of household penetration, with nearly 84% of housewives serving tinned soup. Volume consumption however, has declined over the last ten years. Nevertheless, this stabilised...
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Category Report
Brandwatch Mintel category report: St Valentine's Day
St Valentine's Day who spends? The most common type of consumer is the Understated Romantic. They are least likely to buy any products/services and feel St Valentine's Day is too commercial. The Budget Romantics agree that St Valentine's Day is...
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Category Report
Brandwatch: Mintel category report: Milk
Milk the household market Penetration of milk in the household market has almost reached saturation point. The 1990s saw a shift away from whole milk towards semi-skimmed milk to the point where semi-skimmed now accounts for more than half of...
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Category Report
Brandwatch: Mintel category report: Sun protection/aftersun
The British suncare market is, of course, strongly influenced by the British weather. Several poor summers in recent years have produced lower than expected sales for many companies. Indeed, such summers have deterred consumers from using sun...
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Category Report
Brandwatch: Minetel category report slimming foods
ways of losing weight Base: 1,026 adults All % Exercise more regularly 60 Cut down on fat 50 Cut down on chocolate 33 Cut down on sugar ...
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Category Report
Brandwatch: Mintel category report: Slimming foods: sales sl
The market for slimming foods has maintained steady growth between 1995 and 1999. Even when inflation is taken into account, sales have continued to rise. The British consumer continues to get fatter. In 1993, the average weight of an adult man...
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Category Report
Brandwatch: Mintel category report: Cold / flu remedies & de
The total UK market for cold and flu remedies and decongestants is estimated to be worth £174m in 2000, having increased by 37% since 1995. Cold and flu remedies, worth an estimated £106m in 1999, account for the mainstay of the market....