Suppliers and retailers seek to reassure parents

babyfood baby

Not all babyfood brands featured in BBC Panorama’s 2025 investigation have suffered declines

Not all babyfood brands featured in BBC Panorama’s 2025 investigation have suffered declines. Little Freddie’s value is up 24.3% on volumes that have grown 16.6% [NIQ 52 w/e 28 February 2026].

 

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