With the recession weighing down on the industry, only the fittest can bear the strain. But deep discounts and trusted brands mean grocery is muscling on.

The outlook for this year was pretty bleak. If the global economic meltdown didn’t leave you without savings, a pension or a job, then swine flu was going to get you.

And for those of us who can’t put everything we buy on expenses, food price inflation, which was running at about 10% in late 2008, meant that despite the recession all our food bills were going to be higher. Only the fittest could survive…

Read the full introduction to our Top Products Survey 2009 here. Or you can skip straight to the category you’re interested in below.

And here’s a run-down of our favourite Campaigns of the Year. Was Mikado’s saucy secretary the year’s best ad?

Alcoholic drinks
Baby products
Bagged snacks
Canned goods
Confectionery (chocolate)
Confectionery (sugar)
Dairy (butters & spreads)
Dairy (cheese)
Dairy (drinks)
Dairy (yoghurts & desserts)
Frozen food
Hot beverages
Ice cream
Over the counter
Paper products
Personal care
Rice, pasta & noodles
Sauces (table)
Sauces (cooking)
Savoury pies
Soft drinks