Deliveroo is giving startup street food stalls use of its delivery-only kitchens in 12-week trials.
The food delivery company is providing 12-week slots at its ‘Deliveroo Editions’ kitchens, and says brands that prove popular could become permanent partners.
Four business have been installed at the Canary Wharf Editions site, with the programme to be rolled out nationally.
Two of the four are SpiceBox, a plant-based Indian food stall based in Camden, and Kabab, a gourmet kebab stall in Shoreditch. The other two - Vegan Matcha Burger Bar and Japanese food startup SuBuSake - are “two new brands who came to Deliveroo with their concepts which they were planning to launch in street stalls,” a Deliveroo spokesman said.
Customers will be able to order food from the brands through Deliveroo’s website, within a 1.5-mile radius of the Canary Wharf site.
Deliveroo said the initiative, called ‘Pop-ups’, would help startup food stalls expand and reach new customers.
“Pop-ups is about helping start-ups, whether they are street food brands or entirely new concepts. Deliveroo wants to help them expand, given that there are currently significant barriers from doing so on their own,” said the spokesman.
A Deliveroo statement announcing the scheme said: “Opening a new restaurant or expanding can require a capital investment of £250,000 up-front. Coupled with a lack of suitable restaurant sites across London and the inherent risks of scaling up, too many brands serving great food are never able to expand to the next level.
“Editions ‘Pop-ups’ wants to give street stalls the same opportunity to expand without the initial risk of setting up on the high street. Deliveroo is using its scale and expertise to help budding new chefs reach new customers, improve their menus and use top of the range kitchens.”
“Our aim behind Pop-ups is simple, allow our customers to get amazing street food, delivered,” said Deliveroo founder and CEO Will Shu. “It’s awesome that through Editions we will be able to bring people great new choices while helping new brands take the next step in their food journey.
“Starting a business is tough but Deliveroo will be able to help these talented new chefs showcase great food over the 12 weeks they are with this, and hopefully allow some of these fantastic brands become regular features on our Editions range.”
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