Morrisons has launched a home grocery delivery service in Scotland for the first time.
The supermarket said almost a million households would have deliveries available by the end of September, with booking slots already open in Edinburgh and most of Glasgow.
The new service, which will cover the central belt of Scotland, will be served using a store-picking model from its stores in Livingston, Hamilton, Auchinlea and Granton.
Morrisons said 145 new jobs had been created by the move, including customer assistants and team leaders, specifically to fulfil online orders and delivery.
Although Morrisons has forged deals with both Amazon and Ocado, its standalone online delivery network trails well behind rivals such as Tesco, Asda and Sainsbury’s. Adding by far the most populated part of Scotland to its network fills a significant gap.
The service will offer deliveries seven days a week from 8am to 11pm, with one-hour delivery slots. Prices start from 99p but it will offer free delivery for the first month.
Read more: Morrisons online expansion delivered by Ocado’s Erith CFC
Delivery passes will be available to offer savings to regular customers, and Morrisons will also offer a fresh check whereby customers will be able to confirm the freshness of products before they accept them at the doorstep.
The supermarket said it was committed to serving foods from Scottish producers when available, with products such as Morrisons-branded milk and strawberries from Scottish farms.
“We have listened to our Scottish customers and they told us that they want the option to buy online from Morrisons and have their shopping delivered to their home,” said online and digital director Matt Kelleher.
“This service will therefore be an important step in serving Scotland better. Because we pick all our items very carefully, and allow customers to check of the quality of fresh items at the doorstep, it will be as good as selecting your own shopping.”
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