Asda stocks up on record levels of Valentine's roses

  • Print
  • Share
  • Comment
  • Save

asda valentines web

Asda goes big on roses thisVvalentine’s

Asda is stocking a record 8.1 million roses - enough to stretch from London to Finland and back again - ahead of Valentine’s Day.

The decision to increase supplies by 5% on last year was partly due to the fact that Lent begins on the same day, which could swell sales as shoppers swap booze and sweets for flowers, the retailer said. Bouquets in pink, cerise, yellow, orange, white and purple, alongside the traditional red, are also being sold.

Prices for a single rose start from £2, rising to £30 for an Extra Special bouquet, comprising 30 stems.

“Last Valentine’s Day, we sold just over 7.5 million roses, with that number expected to increase this year,” said Asda rose expert Sarah Oliver,

“With roses being an essential for Valentine’s Day, we want to make sure only the highest-quality, most vibrant blooms are being gifted to loved ones.”

Have your say

  • Print
  • Share
  • Comment
  • Save

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

FOLLOW THE GROCER


-

 
Yes!I want to read more     CLAIM FREE TRIAL NOW
 
Sign up to a 30 day free trial
CLAIM FREE TRIAL NOW