Jesus is taking on the Cadbury’s Caramel Bunny and Aero’s Luvabubble Lamb as a religious-themed Easter egg hits shelves for the first time.
The Meaningful Chocolate Co introduced The Real Easter Egg to Waitrose, Morrisons, The Co-operative Group and Boots this week. It is billed as the first Fairtrade Easter egg to talk about Jesus and Christianity on the packaging.
Tesco, Sainsbury’s and Asda are not thought to be stocking the egg.
The Manchester-based company developed the £3.99 egg with the help of bishops and schools, with all profits set to go to charity.
Tesco gets cracking for Easter four months early (4 January 2011)
‘Christian’ chocolate egg links Easter with religion (1 October 2010)