Provenance has long played an important part in the marketing mix for major players such as shortbread producer Walkers, Baxters and Highland Spring.
Baxters has shown consistent revenue growth over the past five years across all its...
Baxters Food Group has promoted brands controller Kerr Arthur to UK marketing director. Arthur's remit is to "develop new creative platforms" to promote Baxters' soup ranges, pickles, chutneys and preserves throughout the UK. He...
Scottish soup manufacturer Baxters Food Group has made two senior appointments to its management team in a bid to drive growth in its brands. Andrew Field will be joining Baxters later this month as sales and marketing director for European...
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