All Coca-Cola articles – Page 18
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News
Coca-Cola launches ad offensive in wake of sugar war
Coca-Cola has launched a major new health focused advertising drive
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News
Coca-Cola is brand most resilient to own-label, research says
Almost half (48%) of 840 consumers polled by brand insight specialists Instantly said they would never forsake the brand
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Analysis and Features
What does Coca-Cola's €28bn bottling mega-merger mean?
What does the €28bn bottling mega-merger mean to Coca-Cola, its customers and consumers?…
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Analysis and Features
Coca-Cola European Partners 'set to fire up new era of NPD'
Last week’s €28bn mega-merger could help drive greater brand development away from Coca-Cola’s core carbonated products
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News
Coke hikes prices to combat strong dollar
Coca-Cola has increased profits thanks to rising prices in the US and Latin America
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News
Coca-Cola Enterprises reveals plans to slash 10% of calories by 2020
Coca Cola Enterprises has announced plans to cut calories across its entire portfolio by 10% in the next five years.
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News
Coca-Cola rolls out new 'one brand' TV ad
Coca-Cola has launched the second TV ad under its ‘one brand’ marketing strategy.
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News
Fifa arrests: sponsors Coca-Cola, AB InBev and McDonald's express concern
Key sponsors issue statements regarding ongoing controversy which has seen nine Fifa officials arrested
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News
Coca Cola starts 'one brand' strategy with new ad campaign
Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’
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Analysis and Features
Smaller players can still prosper in tough grocery market
Much of the commentary around the relationship between grocer and supplier has focussed on the supermarkets squeezing unreasonable terms from under-pressure manufacturers. But this is not necessarily the case.
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Comment and Opinion
Coca-Cola's commitment to choice in health debate
The VP of Coca-Cola Enterprises GB speaks out on the iconic soft drink’s rebranding
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News
Tesco squares up to CCE as it pulls Schweppes lines
A dispute over prices between Tesco and Coca-Cola Enterprises has seen 25 soft drinks lines pulled from the supermarket’s shelves
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Comment and Opinion
Coca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
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News
Marketing shake-up brings all Coca-Cola variants under single brand
Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.
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News
Elvis and Marilyn pucker up for Coke Contour bottle ads
Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push
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News
Innocent consolidation hurts Coca-Cola's European results
The consolidation of the Innocent juice and smoothie business impacted The Coca-Cola Company’s financial performance in Europe last year. The company said the consolidation of Innocent unfavourably hit operating margins because of the higher cost structure associated with finished goods businesses and because of Coca-Cola’s level of ...
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Analysis and Features
3G lines up latest mega-deal
3G Capital is eyeing up its latest F&B targets but which is the best fit?
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News
1,800 jobs at risk as Coca-Cola cuts continue
Coca-Cola is set to swing the axe this year as it continues to try and cut its way to growth with up to 1,800 of its workers…
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News
Coca-Cola and SABMiller combine African soft drinks bottling operations
Coca-Cola, UK-listed brewer SABMiller and Gutsche Family Investments, the majority owners of in Coca-Cola Sabco, will form a new joint soft drinks bottling venture across 12 African countries.
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Analysis and Features
Are soft drinks the next battle ground for the global brewers?
SABMiller cause a stir in September when news broke in was exploring a bid for Heineken amid suggestions it was seeking to defend itself from the advances of AB InBev.