Coca-Cola news and analysis – Page 21
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NewsCoca-Cola Life off to slower start than Coke Zero debut
Coca-Cola Life has racked up sales of £26.5m in its first year on shelf
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NewsCoca-Cola Life hits £26.5m in UK sales in its first year
The line was launched in September 2014 as a lower-sugar alternative to regular Coke
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NewsCCE saves energy with 'interactive' ICOOL fridges
Coca-Cola Enterprises (CCE) is rolling out a new range of interactive fridges for retailers
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NewsCoca-Cola launches ad offensive in wake of sugar war
Coca-Cola has launched a major new health focused advertising drive
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NewsCoca-Cola is brand most resilient to own-label, research says
Almost half (48%) of 840 consumers polled by brand insight specialists Instantly said they would never forsake the brand
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Analysis & FeaturesWhat does Coca-Cola's €28bn bottling mega-merger mean?
What does the €28bn bottling mega-merger mean to Coca-Cola, its customers and consumers?…
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Analysis & FeaturesCoca-Cola European Partners 'set to fire up new era of NPD'
Last week’s €28bn mega-merger could help drive greater brand development away from Coca-Cola’s core carbonated products
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NewsCoke hikes prices to combat strong dollar
Coca-Cola has increased profits thanks to rising prices in the US and Latin America
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NewsCoca-Cola Enterprises reveals plans to slash 10% of calories by 2020
Coca Cola Enterprises has announced plans to cut calories across its entire portfolio by 10% in the next five years.
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NewsCoca-Cola rolls out new 'one brand' TV ad
Coca-Cola has launched the second TV ad under its ‘one brand’ marketing strategy.
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NewsFifa arrests: sponsors Coca-Cola, AB InBev and McDonald's express concern
Key sponsors issue statements regarding ongoing controversy which has seen nine Fifa officials arrested
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NewsCoca Cola starts 'one brand' strategy with new ad campaign
Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’
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Analysis & FeaturesSmaller players can still prosper in tough grocery market
Much of the commentary around the relationship between grocer and supplier has focussed on the supermarkets squeezing unreasonable terms from under-pressure manufacturers. But this is not necessarily the case.
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Comment & OpinionCoca-Cola's commitment to choice in health debate
The VP of Coca-Cola Enterprises GB speaks out on the iconic soft drink’s rebranding
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NewsTesco squares up to CCE as it pulls Schweppes lines
A dispute over prices between Tesco and Coca-Cola Enterprises has seen 25 soft drinks lines pulled from the supermarket’s shelves
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Comment & OpinionCoca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
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NewsMarketing shake-up brings all Coca-Cola variants under single brand
Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.
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NewsElvis and Marilyn pucker up for Coke Contour bottle ads
Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push
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NewsInnocent consolidation hurts Coca-Cola's European results
The consolidation of the Innocent juice and smoothie business impacted The Coca-Cola Company’s financial performance in Europe last year. The company said the consolidation of Innocent unfavourably hit operating margins because of the higher cost structure associated with finished goods businesses and because of Coca-Cola’s level of ...
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Analysis & Features3G lines up latest mega-deal
3G Capital is eyeing up its latest F&B targets but which is the best fit?