Coca-Cola news and analysis – Page 25
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NewsCoke exercise ad banned for misleading consumers
Coca-Cola’s new anti-obesity push suffered an embarrassing blow today after the UK’s advertising watchdog ruled its new TV campaign was misleading to consumers about how difficult it was to burn off calories from a can of Coke.
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Comment & OpinionFinding the real innovation gap
Coca-Cola’s launch of a new 250ml can to address the impulse slump and the needs of c-stores shows commercial insight…
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NewsCoke tackles impulse slump with 250ml can
Coca-Cola is being rolled out in a new slimline 250ml can as CCE attempts to stem a decline in impulse purchases of soft drinks.
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Analysis & Features
Cheap cola multipacks add to pressure on impulse players
Shoppers have been able to make big savings on cola multipacks in supermarkets in the past year…
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NewsCoca-Cola adds another 100 names to personalised bottles
Coca-Cola is launching the next stage of the Share a Coke campaign it kicked off with the rollout of Coke bottles carrying individual names.
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NewsTesco and Coca-Cola launch campaign for at-home recycling
Coca-Cola Enterprises and Tesco are launching a major campaign to boost household recycling.
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Comment & Opinion
Does Coke campaign signal an era of mass personalisation?
You have to be brave to remove the logo from your products on the supermarket shelf…
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NewsCoca-Cola believed to be among suppliers set to adopt hybrid labelling scheme
The government has won the backing of a series of major UK suppliers for its new hybrid front-of-pack labelling system…
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NewsCoca-Cola’s secret recipe leaked – yet again
Alarm bells must have been ringing at Coca-Cola Towers this week – with not one but two alleged leaks of the fizzy stuff’s famous secret recipe.
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NewsIn the latest Coca-Cola promo, names are the game
Coca-Cola is launching a massive brand personalisation campaign…
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NewsCoca-Cola Enterprises to cut 288 jobs at six sites
Coca-Cola Enterprises has confirmed it is to let go of 288 jobs – a move described as a “devastating blow” by the Unite union.
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Analysis & FeaturesDo new Coke ads convince that it cares about obesity?
Three experts rule: impressive altruism or just saccharine PR?…
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Analysis & FeaturesCoke continues deal drive to make up for Olympic year fiasco
Coca-Cola has admitted it was caught on the hop by its rivals’ strong Olympic year promotional activity in 2012…
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NewsCoca-Cola exempted from Australian recycling container tax
The Coca-Cola Co has insisted it “fully supports” recycling – despite winning a court bid making it exempt from a tax…
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NewsSoft drink big players urge voluntary action to cut calories
Soft drink giants are calling on smaller companies to voluntarily slash calories from their products – before they are for…
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NewsCoca-Cola unveils anti-obesity ads and stevia Sprite drink
Coca-Cola is kicking off a major anti-obesity push with a new advert and the replacement of Sprite with a low-calorie stevia version.
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Comment & Opinion
Over-cautious OFT will hamper growth
With a tough underlying market and in the face of pressure from the multiples…
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Comment & Opinion
Can Innocent maintain momentum without its founders?
There’s more to grocery than contamination and fraud. I want to turn my attention to more innocent matters…
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NewsCoca-Cola to increase Innocent stake to more than 90%
Coca-Cola is set to increase its share in Innocent Drinks to more than 90%, as the smoothie-maker’s founders step away from the day-to-day running of the business.
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NewsCCE plans to axe up to 5% of GB workforce in commercial shake-up
Coca-Cola Enterprises has confirmed it plans to axe 240 jobs – just over 5% of its GB workforce…