Coca-Cola news and analysis – Page 27
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NewsCoca-Cola takes on Pepsi with post-Olympic promotional push
Coca-Cola has embarked on a promotional blitz against arch-rival Pepsi in the wake of a disappointing Olympics…
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NewsIndies blast Coke's move to ditch 2-litre from c-stores
C-store operators have given a frosty reception to Coca-Cola Enterprises’ new 1.75-litre bottle for convenience…
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NewsCCE to sweeten Vitaminwater brand with stevia blend
Coca-Cola Enterprises is introducing stevia across its Glacéau Vitaminwater range…
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Analysis & FeaturesWhy was the Olympics such a washout for Coca-Cola?
Coca-Cola splashed out £50m with the aim of turbocharging its soft drink sales. So why did it lose sales to Pepsi?
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NewsFDF Community Partnerships Awards honour industry achievements
A total of 25 trophies were awarded across a range of categories
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NewsFizzy drinks and flat sales in China dominate City news
It’s been a big week for soft drinks businesses, including results from both The Coca-Cola Company and PepsiCo…
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Analysis & FeaturesGreen giants?
They all say they’re cutting their hefty environmental footprints. But just how green are grocery’s heavyweights?
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NewsCoca-Cola falls into line over On-Pack Recycling Label
Coca-Cola Enterprises has agreed to add the widely used On-Pack Recycling Label (OPRL) to its bottles for the first time…
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Analysis & FeaturesWhy Olympic sponsorship is a marathon, not a sprint
Some Olympic sponsors are losing market share despite massive outlay - but does that mean they have been run off the track?
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NewsCoca-Cola reorganisation prompts CEO succession talk
Coca-Cola has unveiled a new operating structure in a move being closely watched for clues to the company’s future leadership.
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ProfilesCoca-Cola's Team GB unites for the big push
It’s taken years of planning and teamwork to match any Olympian feat to come. We talk to Coke’s Simon Baldry and Jon Woods.
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NewsCoke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.
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NewsSodaStream targets Olympians with can-bashing eco stunt
SodaStream is targeting athletes and visitors in Britain for the Olympics with a display claiming to show the environmental impact of the soft drinks industry.
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Analysis & FeaturesCoca-Cola delivers and inspires on the sustainability front
Coca-Cola Enterprises impressed judges with the “very strong consumer engagement” at the heart of its new sustainability plan: Deliver for Today Inspire for Tomorrow.
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NewsCoca-Cola pushes on relay route
Coca-Cola Enterprises has claimed independent retailers can increase soft drinks sales by a quarter if they tweak their displays…
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NewsDefra wants soft drinks CO2 roadmap
The soft drinks industry is working with the government to develop a new roadmap for slashing the 7.8 million tonnes of greenhouse gas…
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News
Coca-Cola rubbishes Monster takeover rumours
Coca-Cola has poured cold water on speculation it could be lining up a takeover of energy drinks producer Monster.
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News
Grocery world news 28 April 2012
Walmart is conducting a “comprehensive investigation” following allegations of corruption in Mexico.
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Analysis & FeaturesWill big brand advertising really click on Facebook?
Ahead of its IPO, Facebook is wooing brands in a bid to boost its revenues. But will users like marketing clogging up newsfeeds?
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NewsIt's a Deal: big names agree calorie pledges
A host of retailers, wholesalers and suppliers have pledged to launch new low-calorie ranges and reformulate up to a third of their products…