Coca-Cola news and analysis – Page 24
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Analysis & FeaturesCheap cola multipacks add to pressure on impulse players
Shoppers have been able to make big savings on cola multipacks in supermarkets in the past year…
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NewsCoca-Cola adds another 100 names to personalised bottles
Coca-Cola is launching the next stage of the Share a Coke campaign it kicked off with the rollout of Coke bottles carrying individual names.
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NewsTesco and Coca-Cola launch campaign for at-home recycling
Coca-Cola Enterprises and Tesco are launching a major campaign to boost household recycling.
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Comment & Opinion
Does Coke campaign signal an era of mass personalisation?
You have to be brave to remove the logo from your products on the supermarket shelf…
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NewsCoca-Cola believed to be among suppliers set to adopt hybrid labelling scheme
The government has won the backing of a series of major UK suppliers for its new hybrid front-of-pack labelling system…
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NewsCoca-Cola’s secret recipe leaked – yet again
Alarm bells must have been ringing at Coca-Cola Towers this week – with not one but two alleged leaks of the fizzy stuff’s famous secret recipe.
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NewsIn the latest Coca-Cola promo, names are the game
Coca-Cola is launching a massive brand personalisation campaign…
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NewsCoca-Cola Enterprises to cut 288 jobs at six sites
Coca-Cola Enterprises has confirmed it is to let go of 288 jobs – a move described as a “devastating blow” by the Unite union.
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Analysis & FeaturesDo new Coke ads convince that it cares about obesity?
Three experts rule: impressive altruism or just saccharine PR?…
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Analysis & FeaturesCoke continues deal drive to make up for Olympic year fiasco
Coca-Cola has admitted it was caught on the hop by its rivals’ strong Olympic year promotional activity in 2012…
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NewsCoca-Cola exempted from Australian recycling container tax
The Coca-Cola Co has insisted it “fully supports” recycling – despite winning a court bid making it exempt from a tax…
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NewsSoft drink big players urge voluntary action to cut calories
Soft drink giants are calling on smaller companies to voluntarily slash calories from their products – before they are for…
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NewsCoca-Cola unveils anti-obesity ads and stevia Sprite drink
Coca-Cola is kicking off a major anti-obesity push with a new advert and the replacement of Sprite with a low-calorie stevia version.
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Comment & Opinion
Over-cautious OFT will hamper growth
With a tough underlying market and in the face of pressure from the multiples…
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Comment & Opinion
Can Innocent maintain momentum without its founders?
There’s more to grocery than contamination and fraud. I want to turn my attention to more innocent matters…
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NewsCoca-Cola to increase Innocent stake to more than 90%
Coca-Cola is set to increase its share in Innocent Drinks to more than 90%, as the smoothie-maker’s founders step away from the day-to-day running of the business.
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NewsCCE plans to axe up to 5% of GB workforce in commercial shake-up
Coca-Cola Enterprises has confirmed it plans to axe 240 jobs – just over 5% of its GB workforce…
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Analysis & FeaturesSugar: now a big fat problem for the soft drinks industry?
Under growing assault from the government and health bodies, suppliers will have to work far harder on finding answers…
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NewsCoca-Cola takes on Pepsi with post-Olympic promotional push
Coca-Cola has embarked on a promotional blitz against arch-rival Pepsi in the wake of a disappointing Olympics…
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NewsIndies blast Coke's move to ditch 2-litre from c-stores
C-store operators have given a frosty reception to Coca-Cola Enterprises’ new 1.75-litre bottle for convenience…