Coca-Cola news and analysis – Page 26
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NewsMark Ronson and Katy B move to the Olympic beat
Coca-Cola has launched its global Olympic ad campaign ‘Move to the Beat’, fronted by music producer Mark Ronson, singer Katy B and a number of Olympic athlete hopefuls.
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NewsRevamped Coke app urges people to trace CO2 footprints
A new version of the Trace Your Coke web app lets consumers work out how their own actions affect the carbon footprint of their drink.
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CCE spruces up its juice drinks with new formats and flavours
Coca-Cola Enterprises is shaking up its Appletiser, Ocean Spray and Capri-Sun franchise brands.
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Analysis & FeaturesBring back a brand
Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection?
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NewsBoots goes global with Coke-branded cosmetics
Coca-Cola branded cosmetics feature in a new collection of international beauty products launched at Boots.
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NewsSoft drinks brands eye growing gamer sector
Soft drinks brands including Coke Zero are battling for the hearts - and trigger fingers - of UK game players.
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NewsMars targets ‘absolute’ reduction of emissions
Mars is drawing up a raft of new green initiatives, with targets experts claim will be among the most ambitious ever set by a food and drink supplier. The manufacturing giant will set absolute caps on the toll its activities take on the...
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Comment & Opinion
London 2012 is a golden ‘green’ opportunity
Breakthroughs in sustainability from CCE and others will set new standards for the grocery industry.
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NewsOlympic Special: Guerrillas in the midst
It’s less than a year until the Games commence and the official sponsors are already gearing up to make a splash. But does trouble lurk in the water, asks Helen Gilbert
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NewsThe Grocer Gold Awards 2011: Branded Supplier of the Year
Smart alliances drive up Coke sales in 125th year. The soft drinks behemoth receives this award in its 125th anniversary...
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Comment & Opinion
Oh dear, Defra is still obsessed with plastic bags
The coalition has surprised with the scale, breadth, speed and, though some may not agree, the vision of its reforms.
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Comment & Opinion
We must all do more to encourage recycling
The Waste Review will hopefully set out practical measures – but industry-led intervention is vital too, says Simon Baldry
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NewsCoca-Cola signals China intent with Shanghai shares move
Coca-Cola has unveiled plans to list on the Shanghai stock exchange. The soft drinks giant said yesterday it had begun talks with the Chinese authorities over securing a secondary listing in Shanghai – potentially providing a platform to accelerate its growth in the local market.
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Canney to leave Kraft for VP sales role at CCE
Coca-Cola Enterprises has appointed Nick Canney as vice president for sales and customer development.Canney will join Coca-Cola Enterprises in July from Kraft Foods UK & Ireland where he was most recently grocery sales director for...
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NewsThe Grocer Power 100
Who are the most powerful figures in the grocery industry today? The Grocer team undertook exhaustive research to determine the key players, from the bosses of the biggest retailers and manufacturers to opinion formers, commodity traders, bankers, celebrity chefs and NGOs. After weeks of painstaking deliberations, we present the rankings, ...
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NewsFocus On Soft Drinks: Soft drinks harden up
Soft drinks have had to weather commodity price hikes and trend changes, but are fighting back with relaunches, collaborations and shifts in marketing strategies, says Nick Hughes
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News
Focus On Soft Drinks: Packaging changes make light work of bottles
The soft drinks sector has traditionally been at the forefront of packaging innovation, having helped to establish formats such as Tetra-Pak and PET bottles in mainstream retail.
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Britain's 100 Biggest Brands 2011: Bakers to Chicago Town
Even a Mission Impossible-style ad that replaced Tom Cruise with some four-legged friends failed to boost sales of Bakers last year, as shoppers increasingly turned to premium products to treat their pampered pets.
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Britain's 100 Biggest Brands 2011: Coca-Cola to Warburtons
On 8 May, Coca-Cola will be 125 years old: and it’s still growing. In fact, it’s going like a train. Sales rose 8.3% during 2010, to almost £1.1bn, and during the all-important four-week Christmas period, Coca-Cola’s share of the total market was its highest in three years.
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NewsBritain's 100 Biggest Brands 2011: Deep pockets not the only key to delivering growth
How did it become a universal truth that big brands can’t do innovation? Perhaps it was the fact that so many multinationals swallowed up fast-growth companies all too literally.