Coca-Cola news and analysis – Page 28
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News
Britain's 100 Biggest Brands 2011: Coca-Cola to Warburtons
On 8 May, Coca-Cola will be 125 years old: and it’s still growing. In fact, it’s going like a train. Sales rose 8.3% during 2010, to almost £1.1bn, and during the all-important four-week Christmas period, Coca-Cola’s share of the total market was its highest in three years.
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Britain's 100 Biggest Brands 2011: Bakers to Chicago Town
Even a Mission Impossible-style ad that replaced Tom Cruise with some four-legged friends failed to boost sales of Bakers last year, as shoppers increasingly turned to premium products to treat their pampered pets.
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NewsBritain's 100 Biggest Brands 2011: Deep pockets not the only key to delivering growth
How did it become a universal truth that big brands can’t do innovation? Perhaps it was the fact that so many multinationals swallowed up fast-growth companies all too literally.
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NewsCampaign Trail: Just a perfect day...
The long, lazy days of summer may seem a long way off, but CCE hopes to get us all dreaming about our perfect day with its new promotion for Capri Sun, Imagine Your Perfect Day and Win It. The on-pack promotion, supported by a £1m outdoor campaign,...
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NewsSales VP Deste to leave after two decades at CCE
Coca-Cola Enterprises vice president of sales and customer development Ian Deste is leaving his role following 20 years with the soft drinks giant, The Grocer can reveal. Deste has been a key member of CCE's top team during a successful...
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NewsPowerade gets shot of minerals in ION4
Coca-Cola Enterprises has added a mineral-bursting variant to its Powerade energy drinks portfolio to boost stagnant sales. Powerade ION4 is a still isotonic drink that contains sodium, potassium, magnesium and calcium all minerals...
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News
Coca-Cola’s 'nutritious' water ad banned
Coca-Cola has been rapped by the Advertising Standards Authority for misleadingly claiming its sugar-heavy Vitaminwater drinks are "nutritious".
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NewsMyCoke pairs up with Old El Paso for fajita nights
Coca-Cola is teaming up with Old El Paso as it taps into what the soft drink company described as a "huge opportunity" to cross-merchandise soft drinks and food. The joint promotion will run exclusively this month in Sainsbury's, pairing...
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NewsHeinz Baked Beanz at risk as union discontent grows
Heinz is the latest fmcg supplier to face union action – but it won’t be the last given the growing level of unrest across the sector, says Hannah Stodell. As the nights draw in, many people like to turn to their favourite comfort foods such as baked beans. This winter, ...
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NewsFDF’s Hunt takes up GB communications role with Coca-Cola
Julian Hunt is leaving his role as communications director of industry body the Food and Drink Federation after more than four years to join Coca-Cola Enterprises. Hunt, a former editor of The Grocer, will leave his post in early February...
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NewsUnited Biscuits wins clutch of FDF awards
United Biscuits fought off some stiff competition in this year's FDF Community Partnership Awards to scoop several gongs. UB earned a gold award for its work in the environment with its Achieving Sustainability programme, alongside gold...
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NewsWhy is the UK so rubbish at recycling? Try the label for size
The industry derided Bill Bryson’s call to bring back a bottle deposit scheme, but does it have better alternatives to boost recycling, asks Nick Hughes
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NewsAre you ready for a future without water?
Drought is casting a deep shadow over the business world. But a unified voice remains out of reach, writes Rob Brown
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NewsUS hit Powerade Zero rolling out to UK retail
Coca-Cola announced this week that it is introducing Powerade Zero to the UK and insisted it had no plans to ditch Wayne Rooney as brand ambassador.
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News
World News 12/6/10
The Coca-Cola Company has entered into an agreement with Dr Pepper Snapple Group to distribute certain Dr Pepper brands, subject to the completion of The Coca-Cola Company's acquisition of Coca-Cola Enterprises' North...
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NewsCoca-Cola facing ballot on strike action
More than 2,000 workers at Coca-Cola Enterprises could go on strike this summer in a row over changes to the company’s pension scheme, as trade union Unite steps up the pressure on the soft drinks giant.
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Unions up the ante on worker pay demands
Some of the UK's largest grocery manufacturers are facing strike action as staff call for improved pay and working conditions. Cadbury, Coca-Cola Enterprises and Nestlé are all locked in talks with trade unions despite each having...
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NewsTips for a happy marriage
There is growing enthusiasm among major brands such as Coca-Cola, Warburtons and Heinz to launch joint marketing initiatives. Why is there a sudden surge of interest in cross-brand collaboration, and what ingredients contribute towards a successful partnership? Alex Beckett reports
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NewsFocus On Soft Drinks: Not so soft sell
Suppliers are pulling out all the stops on the promotional and advertising fronts to drive soft drink sales – so why are overall volumes down, asks Simon Creasey
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NewsCoca-Cola Enterprises weighs up meal deals
Following its partnership with Diageo last week, Coca-Cola Enterprises has turned its attention to food companies revealing new proposals to meet a target of £1.4bn incremental sales of soft drinks by 2015.