Coca-Cola news and analysis – Page 28
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NewsTips for a happy marriage
There is growing enthusiasm among major brands such as Coca-Cola, Warburtons and Heinz to launch joint marketing initiatives. Why is there a sudden surge of interest in cross-brand collaboration, and what ingredients contribute towards a successful partnership? Alex Beckett reports
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NewsFocus On Soft Drinks: Not so soft sell
Suppliers are pulling out all the stops on the promotional and advertising fronts to drive soft drink sales – so why are overall volumes down, asks Simon Creasey
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NewsCoca-Cola Enterprises weighs up meal deals
Following its partnership with Diageo last week, Coca-Cola Enterprises has turned its attention to food companies revealing new proposals to meet a target of £1.4bn incremental sales of soft drinks by 2015.
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NewsFocus On Juices & Smoothies: Breathing life into juice
You have to take the rough with the smoothie in life – and the past two years have been particularly rough. But are things finally looking up, asks Anna-Marie Julyan
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NewsHot Topic: Retro, modern and timeless all at once, Coke is a class act in branding
Let's raise a glass of something fizzy to Coca-Cola. Once again crowned Britain's Biggest Brand this week, in 2009, Coca-Cola became the first-ever grocery brand to record retail sales of more than £1bn, we reveal.
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NewsTop of the pops: Coke smashes £1bn barrier
Coca-Cola has become the first brand to top £1bn in annual UK grocery sales. Sales of the total Coca-Cola brand jumped £47.6m in the past year taking its total to £1,011.1m.
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NewsCoca-Cola Enterprises and Diageo join forces for ‘a Better Summer’
Coca-Cola Enterprises and Diageo have joined forces for a cross-merchandising, joint marketing campaign that is predicted to be worth £230m in sales by 2012.
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High-caffeine drinks code neglects shots
Soft drinks manufacturers have developed a code of practice to regulate the sale and marketing of energy drinks to children, but retailers remain confused over energy shots, which are not covered by the code.
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CCE adds blueberry juice to revamped Ocean Spray range
Coca-Cola Enterprises has taken struggling cranberry juice Ocean Spray under its wing and given it a new premium look and a blueberry variant.Marketing spend will double to £7m this year and a new TV ad from April will highlight the...
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CCE promotes Agates to drive energy drink sales
Coca-Cola Enterprises has appointed Stuart Agates to the role of head of energy, tasked with maintaining the soaring sales growth of Relentless.
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NewsSales slow as energy drinks lose their buzz
Trailblazing energy drinks Lucozade and Red Bull have been hit by a massive slowdown in growth. A year ago, The Grocer described the category as a "phenomenally vibrant area driven by changing lifestyle" with sales soaring 15% to...
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Sustainable suppliers favoured by retailers
Suppliers who do not sign up to retailers' sustainability agendas face the risk of de-listing, a new report commissioned by Coca-Cola warns.
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How to serve a promotional ace this summer
Retailers can make the most of a super summer of events with a raft of promotional strategies being offered by buying groups, wholesalers and suppliers. Nick Hughes reports
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NewsThe best branded suppliers in Britain
Cutting prices and working closely with retailers are valued strategies in a recession, but the way to win over retail buyers is to invest in your brand. Nick Hughes reports
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UK drinks industry hit by first wave of job cuts
The drinks industry was reeling this week after three of its biggest hitters announced 100 job losses and a further 49 potential losses as a result of the economic downturn. Constellation Brands has cut 50 jobs across its UK operations,...
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Ex-Cadbury man Baldry takes top CCE GB role
Former Cadbury Schweppes UK confectionery managing director Simon Baldry has been named vice president and general manager of Coca-Cola Enterprises Great Britain. Baldry replaces Hubert Patricot, who was made president of Coca-Cola Enterprises’...
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Campaign trail: Coca-Cola
Coca-Cola Enterprises aims to strengthen its position in adult soft drinks with a new advert for its burgeoning Oasis brand. The ad, with the tagline 'For people who don't like water', is part of a £4m spend including TV and outdoor advertising...
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A new era of cooler and freezer peace?
A fter 17 years the dispute is over. Unilever reached an out-of-court settlement with Mars last month over exclusive use of ice cream freezers. But is the issue of exclusivity finished? Unilever's first-quarter results statement for 2008...
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Hawkins to drive Coke in south east
Coca-Cola Enterprises (CCE) has named Simon Hawkins as its new regional director for London and the south east - its largest sales region in Europe. He will head 450 staff across a number of trade channels and be responsible for driving...