Coca-Cola news and analysis – Page 32
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Lime Coke dashes to launch
The battle between Coca-Cola and Pepsi to win share of the flavoured cola category looks set to hot up even further with the UK launch this month of Diet Coke with Lime.The brand is being rolled out across stores after becoming the number one...
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Minute Maid comes back
Premium juice brand Minute Maid is planning a return to the UK almost six years after it was squeezed out of chiller cabinets by own label products and market leader Tropicana.Coca-Cola Enterprises says it will launch Minute Maid in the summer....
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Building a shared vision
Simon Brocket, vice-president for human resources at Coca-Cola Enterprises, on the benefits of a cohesive leadership cultureIn the summer of 2000, Coca-Cola Enterprises undertook a survey to identify the strengths and weaknesses...
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CCE sees no effect from Dasani recall
Coca-Cola Enterprises in the US said that its operating and volume targets would not be hit by the recall of its bottled water Dasani in Britain or its postponed launch in Europe.Coca-Cola – which owns 37% of CCE – pulled Dasani from the UK...
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CCE pours £56m into UK portfolio
Coca-Cola Enterprises is throwing £56m behind its UK portfolio this year with activity focusing on its key consumers – teenagers, young adults and families.A £5m launchpad for new Vanilla variants of Coke and Diet Coke tops the soft drinks...
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CCE pours £56m into UK portfolio
Mary Carmichael Coca-Cola Enterprises is throwing £56m behind its UK portfolio this year with activity focusing on its key consumers teenagers, young adults and families. A £5m launchpad for new Vanilla variants of Coke and Diet Coke tops...
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Winnie the Pooh Roo juice first Coke-Disney line in UK
Coca-Cola Enterprises has finally announced plans to make use of its licensing agreement with Disney in the UK, with the launch of a range of drinks for kids, Winnie the Pooh Roo Juice. The drinks giant's global deal with Disney is a year old and...
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Just what do the top buyers think of branded manufacturers
There's no doubt that you must be innovative, dynamic and flexible to succeed in this cut-throat business, but to be nominated by more than one buyer, a company has to be extra special and we've named them our category champions. As with our own...
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fizz-tastic rivalry
Soft drinks is a hugely competitive marketplace, and the battle between leading flavoured carbonates Fanta and Tango will get even more aggressive as Tango struggles to regain the ground it lost in 2001, while Fanta attempts to take its fantastic...
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D emand for energy and sports drinks shows so sign of waning
But retailers still remain unprepared. Space hasn't been made available and lucrative sales have been lost. A Zenith survey in September 2001 found 62% of Tesco, 31% of Safeway, 18% of Sainsbury and 12% of Asda stores had shortages of brand leader...
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CARBONATES: LOSING FIZZ?
They've taken a hit from the growth of water and fruit juices but don't write carbonates off yet says Lisa Riley Carbonates have been the star of the soft drinks market for decades, their growth outstripping virtually all the other segments each...
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F ew markets are a sure bet as a long-term winner, but soft
The last year has been no different. And all the industry predictions for the next 10 years indicate that the market will continue to expand and grow for the forseeable future. Soft drinks have now become such an integral part of the daily...
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adult drinks: finding a place
Adult soft drinks is the fastest growing segment of the soft drinks market, but it is also an area full of missed opportunities, according to Coca-Cola Enterprises' marketing director Ian Deste. Deste says: "Instore positioning has been confused...
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It promises to be a lively children's drink sector in 2002.
Children want drinks to look and taste good, but parents need satisfying that they offer nutritional values as well. The belief Procter & Gamble's Sunny Delight lacked the latter certainly helped sales slump last year by 37% as parents turned...
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Coca-Cola leads soft drinks spend hikes
Coca-Cola Enterprises has thrown down the gauntlet to soft drinks competitors by more than doubling its media budget to £55.4m this year. It is the biggest spend yet in the £4.1bn UK soft drinks market [ACNielsen], which has seen marketing...
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The Grocer focus on soft drinks: Energy: grab this serious m
Energy and sports drinks look set to be the sales phenomenon of the decade but only if retailers grasp the opportunity and give them more space. Last year sales rocketed 40% to £700m, driven by the huge success of functional energy drinks which...
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The Grocer focus on soft drinks
Analysis by Sarah Hardcastle - prepare for a summer awash with advertisng and promotions - prices under pressure - growth forecast at expense of hot drinks and alcohol Everyone in the soft drinks market is keeping their fingers crossed that a...
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The Grocer focus on soft drinks: flavoured carbonates: this
Traditional flavours are fighting for space in the chiller with exotic newcomers that don't depend purely on price. Karen Dempsey reports The forecast for flavoured carbonates in 2001 is upbeat but only if the sun shines often enough and long...
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The Grocer focus on soft drinks: Cola: determined to fight b
Cola is under pressure to perform better and serious money is being spent to shore up its position in the face of upstart rivals says Sheila Eggleston This summer looks to be one of sheer effervescence if the money spent on reinvigorating cola does...
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Diet Coke's diary includes a date with Bridget Jones
A tie up between Diet Coke and Bridget Jones is the highlight of Coca-Cola Enterprises' £37m support package for its brands this year. Coke, Diet Coke, Fanta and Dr Pepper take the lion's share of the spend. The £16.6m on Coke includes support for...