Coca-Cola news and analysis – Page 31
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Suppliers act to cut carbon emissions
Four of the country's biggest suppliers launched major bids this week to ramp up their green credentials.Cadbury Schweppes, PepsiCo, Coca-Cola Enterprises and Associated British Foods announced programmes to cut their carbon emissions...
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Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
One of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be make or break for the soft drinks giant, whose Zero launch aims...
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Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
Zero understanding of how to tap into the male psycheOne of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be...
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Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer flavours...
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From Zero to hero? Coca-Cola thinks so
If there are any doubts about the success of Coca-Cola Enterprises' male-oriented drink Coca-Cola Zero, which was officially launched in the UK with great fanfare last week, you won't find them being voiced by anyone at the company....
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Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
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News
Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
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News
Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
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News
From Zero to hero? Coca-Cola thinks so
Coca-Cola Enterprises is upbeat about the future of its male-oriented Zero drink in the UK, says Stefan ChomkaIf there are any doubts about the success of Coca-Cola Enterprises& ' male-oriented drink Coca-Cola Zero, which was...
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News
From Zero to hero? Coca-Cola thinks so
Coca-Cola Enterprises is upbeat about the future of its male-oriented Zero drink in the UK, says Stefan ChomkaIf there are any doubts about the success of Coca-Cola Enterprises& ' male-oriented drink Coca-Cola Zero, which was...
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News
From Zero to hero? Coca-Cola thinks so
Coca-Cola Enterprises is upbeat about the future of its male-oriented Zero drink in the UK, says Stefan ChomkaIf there are any doubts about the success of Coca-Cola Enterprises' male-oriented drink Coca-Cola Zero, which was...
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News
Coke adds Zero for the males
Coca-Cola Enterprises is launching the most intensive marketing programme in its history to support its new Coca-Cola Zero drink. The zero sugar drink, which is targeted at 20 to 29-year-old males, is billed as the company's...
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100% juice drinks to suit kids' tastes
Juice drink brand Capri-Sun is coming of age with a new variant that aims to boost its appeal among older children, as well as remaining a favourite with youngsters.From August, owner Coca-Cola Enterprises is adding 100% juice...
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Energy powers up for growth
There's all to play for in the energy sector, and the big drinks makers are poised for the next phase of expansion. The energy drinks sector continues to grow and remains one of the most dynamic in the overall soft drinks market....
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New flavours keep colas on top
Despite cola's grip on the soft drinks sector, the big brands have their work cut out to keep sales on an upward curve. But new flavours and zero-calorie versions may hold the key. The cola market has been on the end of some pretty...
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The brands at the top of their game
Winners of the 2006 Branded Suppliers Survey are obsessed with customer service and category growth, reports Alison Clements. Big brand ownership in large, stable grocery categories has never been so challenging. At the very least,...
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CCE-Nestlé get together for iced tea
Following falling sales of fizzy drinks in the UK, Coca-Cola Enterprises is moving into the iced tea category with the launch of Nestea Iced Tea.CCE said the move was in response to increasing consumer demand for adult, non-carbonated drinks....
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Coca-Cola adds to fanta Z range
Coca-Cola Enterprises has added a new variant - Fanta Z Summer Fruits - to its Z (zero added sugar) range.CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange,...
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Fanta Z mixes up new juice flavour
Fanta Z Summer Fruits is the latest addition to Coca-Cola Enterprises’ new Z (zero added sugar) range. CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange, Fanta...
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Brands strut their stuff
Buyers had no trouble naming champions in The Grocer’s 2005 Branded Supplier Survey. Alison Clements gives the rundownRetail and wholesale buyers applaud the pulling power of brands. Yet, according to those voting in...