Coca-Cola news and analysis – Page 34
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News
Diet Coke's diary includes a date with Bridget Jones
A tie up between Diet Coke and Bridget Jones is the highlight of Coca-Cola Enterprises' £37m support package for its brands this year. Coke, Diet Coke, Fanta and Dr Pepper take the lion's share of the spend. The £16.6m on Coke includes support for...
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News
Wholesalers: Wholesale retaliation follows Coke's hostile'
Coca-Cola Enterprises' efforts to target new sectors of the soft drinks market is in danger of being stopped in its tracks because of an ongoing row with wholesalers. The dispute stems from CCE's decision to withdraw promotional support in the...
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News
Soft drinks: Wholesaler outrage at price tactics for Coke
Julian Hunt Wholesalers are resisting Coca-Cola Enterprises' efforts to force down the case price of its flagship brand. Under its initiative details of which were first revealed in last week's issue CCE is withdrawing promotional support from...
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News
The Grocer Focus on soft drinks. Analysis by Sheila Egglesto
1999 was the best year for UK soft drinks since the heatwave of 1995, according to the 2000 Sucralose Soft Drinks Report from Tate & Lyle Speciality Sweeteners, researched by soft drinks consultancy Zenith International. After the past two years...