Collective yoghurt Plain Jane renamed Sweet Jane

From Plain to Sweet: honey ingredient made clearer

Yoghurt brand The Collective is claiming a sales boost after renaming Plain Jane as Sweet Jane and changing the label to pink last month.

Plain Jane, its base yoghurt sweetened with honey, was launched in March, but consumer feedback suggested the blue colour and name were associated with unsweetened natural yoghurt. “Standout has improved and indications are that sales have risen,” said marketing director Amelia Harvey.