Comment & opinion – Page 384
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Comment & OpinionInsect promotions are Karoline's latest way to create Buzz
I am envisaging a summer of decadent lunches on a sun-drenched Mayfair terrace…
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Comment & OpinionHalal market has huge unexploited potential says Hamish Renton
It’s time to get serious about halal. Globally, over 1.6 billion people identify themselves as Muslim…
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Comment & OpinionTesco was not listening to its shoppers
Tesco’s downfall offers a lesson to everyone in branding, marketing and design…
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Comment & OpinionCheese emoji campaign gets serious help... from Tesco
Remarkably, the originator of the petition isn’t some ‘zany’ student: it’s… Tesco, cheerily spreading the message with a series of tired cheese puns
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Comment & OpinionBeing authentic: align your values and motivation for success
Being authentic starts with being self-aware, knowing what motivates you and the clarity of your values…
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Comment & OpinionGeneral election reflects upheaval in grocery says Kantar
There are a number of parallels between the election and the grocery market
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Comment & OpinionHeinz-Kraft deal is symptomatic of brand portfolio upheaval
Big brand owners are under pressure never seen before…
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Comment & OpinionWhich? move is not a Super Complaint. It's a Silly Whinge
Some of the apparently heinous examples it cites are quite clearly mistakes…
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Comment & OpinionSainsbury's the last of the big four to roll out major job cuts
The question over Sainsbury’s announcement today is not so much why is it doing it, but why didn’t it do it sooner?
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Comment & OpinionHidden Tesco story is the Extra turnaround
Behind the shocking headline numbers, the “dinosaur” Extra stores are bucking the accepted industry narrative
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Comment & OpinionWhich? thing to get angry about? We just don't know
We’ve had superheroes, supersizing, super-injunctions and this morning we had a new one to get our heads around – the super-complaint
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Comment & OpinionAre men the future of the baking market?
Nearly half of all British men bake at least once a week, according to our exclusive research
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Comment & OpinionShelf marketing factor
Category management does indeed need to be wholly integrated with shopper marketing in a continuous process if you want profit to underpin your retailer relationship
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Comment & OpinionBritain's Favourite Foods documentary: no scaremongering here
this tour de force documentary made for a welcome change from all that scaremongering
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Comment & OpinionYour R&D could be eligible for tax relief
On 1 April the research and development tax relief rate increased from 225% to 230% for SMEs…
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Comment & OpinionBrands should be making hay while the sun shines
The sun has got its hat on, so what can retailers and brands do to capture that great sunshine mood?
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Comment & OpinionStereotyping could be costing your business - be broad-minded
Just weeks away from the big vote, our media is awash with speculation, reports and policies
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Comment & OpinionP&F brainstorm Stallone replacements and mull Prosecco boom
The conclusion in the office is that Warburtons has gone a bit over the top in recruiting Sly Stallone…
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Comment & OpinionPre and post training: how to gain and retain an advantage
Fifty per cent of money spent on training is wasted.” That is the finding of Dr Brent Peterson of Columbia University…
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Comment & OpinionDave's Big Six a far harder sell than Leahy's Steering Wheel
Dave Lewis has faced many challenges since he took the wheel at Tesco, so we shouldn’t be surprised he’s re-inventing it…