Comment & opinion – Page 215
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Comment & OpinionSprite offers a one-shot message of empowerment
Last week’s AOTW, for Harry’s, was a moody one-shot that addressed masculinity. Now here’s another one…
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Comment & OpinionWhy hipsters could be the unlikely saviours of cereals
The Cereal Killer Café in London – and its hipster fanbase – proves there’s room for high-sugar, high-price cereals if brands can get it right
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Comment & OpinionThe UK deserves better than US chlorinated chicken
Chlorinated chicken has re-emerged as a point of contention and British producers are rightly up in arms
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Comment & OpinionAmazon is building trust with its fight against fakes for a reason
Offering more concessions to brands also helps build trust in Amazon as a partner, both in e-retail and, increasingly, advertising, says Eric Fulwiler, executive director London at VaynerMedia
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Comment & OpinionHow supermarkets can take a bite out of Deliveroo's on-demand crowd
Just Eat, Deliveroo and Uber Eats are soaring – and there’s plenty of room for supermarkets to cater for Britain’s takeaway habit
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Comment & OpinionSalt reduction efforts won't work unless OOH sector does its bit
Salty restaurant meals will make consumers expect salty retail products, says Craig Sargeant, general manager at Mars Food UK
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Comment & OpinionWe need a clear definition of ‘junk food’ to beat child obesity
It’s clear that the current characterisation of ‘junk’ can create inconsistency and confusion
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Comment & OpinionWhy the M&S-Ocado deal is positive news for suppliers
M&S was doomed before the deal was confirmed, according to David Sables, CEO at Sentinel Management Consultants
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Comment & OpinionVegan organic farming divides opinion in 73 Cows
This Bafta-winning short film, the story of cattle farmer Jay Wilde, doesn’t look controversial
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Comment & OpinionCan AmazonFresh really crack the online grocery market in the UK?
In a grocery environment where rapid delivery is becoming the norm, Amazon’s speed and agility is hardly a USP
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Comment & OpinionHow is Lidl maintaining its winning streak and what can we learn?
The discounter makes ’big bets’ and makes the effort to present an innovative offer, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionSecrets of startup 'success': belief is as important as logic
Nick and I often get asked to give talks and take part in panels, on various aspects of making a business successful
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Comment & OpinionM&S deal with Ocado is toppy but can deliver value in the long run
If the upside is obvious for Ocado, the market has struggled to comprehend the rationale for M&S
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Comment & OpinionPukka gets personal with British Pie Week name game
Pukka Pies is marking this special week with ‘pie-sonalised’ All Steak and Chicken & Mushroom pies
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Comment & OpinionMcColl's Morrisons Daily rebrand could be hugely significant
Could McColl’s convert all 1,600 stores to the Morrisons fascia?
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Comment & OpinionCBD oil and crispy crickets – is this the future of the Great British fry-up?
These were just some of the items served up for brekkie at today’s Future of the Full English event
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Comment & OpinionPalm oil saves lives - but it must be phased out in diesel
Palm oil has replaced hydrogenated fats in the western diet
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Comment & OpinionHow 1950s retailing advice holds up in 2019
Bernardo Trujillo was the great guru of retail in the 1950s – but he couldn’t foresee the rise of online, says Benoit Mahé
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Comment & OpinionOcado/M&S deal will be a real test of customer loyalty
Ocado could lose not just Waitrose sales, but all the shoppers who come because those products are there
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Comment & OpinionChild influencers have greater power than ever at mealtimes
‘Customised family lives’ offer great opportunity for marketers, says Lynne Barcoe, director of The Family Panel