Comment & opinion – Page 308
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Comment & OpinionIf you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper
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Comment & OpinionBaileys gives in to 2016 with deadbeat festive ad
This year Baileys has dialled down the Charlie and the Chocolat Luxe-style glittery Christmas magic
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Comment & OpinionPat's Christmas ad is made with help from Pavlina's cousin
I know just how that New Mr Clarke at Asda feels
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Comment & OpinionWhy retailers should think beyond their Christmas ads
As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales
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Comment & OpinionOrganic is the next big thing in dairy
From dairy to vegetables, Britons are rediscovering their love for all types of organic products
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Comment & OpinionBuilding affinity by making it personal
Many household brands now employ personalisation as a long-term engagement tactic as they seek to connect with consumers
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Comment & OpinionJustin King is being conservative: the only way prices can go is up
Justin King during his time as Sainsbury’s CEO Not many ex-supermarket CEOs have escaped the upheaval of the last few years with their reputations intact. Justin King is one of them. Former peers include Phil Clarke (Tesco 2011-2014), Dalton Philips (Morrisons 2010-2015) and Andy Clarke ...
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Comment & OpinionThere’s method to Morrisons' Safeway ‘madness’
You’d think Morrisons would want nothing more to do with the name Safeway ever again
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Comment & OpinionThe Black Friday opportunity for fmcg
Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture
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Comment & OpinionGreenpeace is wrong to single out Sainsbury's over tuna
The supermarket has a good reputation on fish sustainability, so why is Greenpeace continually on its case?
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Comment & OpinionThe Grocer's Top New Talent celebrates fmcg's rising stars
The Grocer’s Top New Talent provides a refreshing and uplifting reminder of what can be achieved in the future
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Comment & OpinionMüller faces frothing in its non-aligned milk pool
After a relatively quiet past few months, there could be fresh stirrings of mutiny in the sector
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Comment & OpinionGrocers need to put customers at the heart of their business
A new study shows that improving customer experience could drive an extra £461m in annual revenue for retailers
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Comment & OpinionThe myth of 'eat less/move more'
Portion control is based on an erroneous idea that reducing pack sizes will lead to smaller waistlines
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Comment & OpinionGut response knows best
I’m not trying to be a killjoy, but as the Christmas season starts and over-indulgence sets in on all levels of our lives
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Comment & OpinionLego's move is a good foundation for change
The brand’s withdrawal of advertising from the Daily Mail sets an example for other well-known brands to follow
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Comment & OpinionMessy mum makes saucy Lyle's Golden Syrup ad worth it
Lyle’s Golden Syrup hasn’t had a TV ad for 25 years
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Comment & OpinionPat on the Back: it's Mr Coupe you should feel sorry for
According to him, selling things for less than you paid for them isn’t sustainable in the long run
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Comment & OpinionTake control of your career - no one else will do it for you
Compared with 30 years ago, people are expected to take greater responsibility for their careers