Comment & opinion – Page 32
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Comment & Opinion
Rum Stripe NPD is a stroke of genius. Why has it taken so long?
In contrast to mainstream beer, canned cocktails are booming
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Comment & Opinion
Fan marketing: how brands can target events like the Eras Tour
The first step of fan marketing is to find authentic connections between what a brand values and what its fans value, says Jenny Zegler, director of Mintel Food & Drink
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Comment & Opinion
Out-of-home food must be held to healthier standards
OOH companies should be held to the same transparency and healthiness standards as the rest of the food sector, says Dr Monique Tan, lecturer in public health nutrition at Queen Mary University of London
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Comment & Opinion
Riots force retailers to once again demonstrate their resilience
The level of violence will no doubt give further impetus to Labour’s Crime & Policing Bill
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Comment & Opinion
Bold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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Comment & Opinion
What Olympians Eat: BBC podcast provides insight into athletic diets
Each athlete must have a ‘carefully curated diet’ depending on the sport they play, making catering complicated
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Comment & Opinion
A valuable lesson from a trip to Richard Branson’s island
I was lucky enough to be invited to Necker by the folks at Virgin to do a talk. It was a fantastic experience with many memorable moments
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Comment & Opinion
Asda’s ongoing malaise shows the need for a new CEO
Asda’s biggest priority at the moment is to convince an industry heavy-hitter to come on board as CEO
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Comment & Opinion
Mars’ $30bn move for Kellanova could kick off consolidation wave
The acquisition would be a significant move, both in size and strategic direction
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Comment & Opinion
We need more meaningful interactions between buyers and challengers
Finding and contacting the right buyer turns the entrepreneur into a LinkedIn stalker, says Jason Gibb, co-founder of Bread & Jam
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Comment & Opinion
Ukraine needs our trade, not just charitable aid
UK supermarkets and retailers must seize this opportunity to stock more Ukrainian products, says Mike Penrose, co-founder and partner at FuturePlus
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Comment & Opinion
Brands must break the shrinkflation cycle and earn back trust
Brands have more to lose than to gain by employing the tactics of shrinkflation, says Daniel Quinn, head of innovation at The Forge
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Comment & Opinion
How Greggs could eat up the evening meal competition
The chain’s sales are growing faster in the evening than any other part of the day
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Comment & Opinion
International buying groups are a threat to UK grocery values
If UK suppliers were forced into centralised IBG agreements, our grocery industry would suffer, says David Sables, CEO of Sentinel Management Consultants
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Comment & Opinion
Gene editing can improve food security. The UK is falling behind
In the UK, gene editing efforts are hamstrung and genetic modification is ultimately outlawed, say Fieldfisher’s co-head of life sciences Janita Good, regulatory director Taly Dvorkis and trainee solicitor Daniel Bishop
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Comment & Opinion
Tory Brexit legacy increasingly tainted by border chaos
It’s no surprise Labour has inherited a trade policy trainwreck
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Comment & Opinion
There’s little incentive to be a packaging pioneer in the UK
There is little incentive to be among the pioneers – who don’t yet have any economies of scale – while there’s no penalty for sitting on your hands
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Comment & Opinion
How Waitrose is raising the bar on customer service
We have looked at what gold-standard customer service looks like for our shoppers, says Tina Mitchell, retail director at Waitrose
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Comment & Opinion
Isn’t it time retailers focused on both price and experience?
The traditional paradigm of a choice between low prices and a good customer experience is no longer as clear-cut, says Julian Skelly, managing partner at Publicis Sapient
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Comment & Opinion
What the King’s Speech retail crime commitment means for employers
It is advisable for retailers to keep a watching brief on the progress of the new offence, says Perran Jervis, partner and head of retail at national law firm TLT