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Comment & opinion – Page 27
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Comment & OpinionDr Pepper seeks to save viewers from boredom
Three new ads interestingly establish Dr Pepper as a character – a white-coated medic with a can for a head
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Comment & OpinionFuture Me: smokers relent in glossy Nicorette-sponsored affair
As anyone who’s tried it will tell you, quitting cigarettes ain’t easy
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Comment & Opinion‘If you don’t smoke, don’t vape’ message is getting lost. Does it matter?
Medical experts and health authorities heralded vaping as something of a miracle, in their effort to stop the UK population from smoking tobacco
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Comment & OpinionMondelez’s investment in Urban Legend makes strategic sense
The healthier doughnut brand can teach Mondelez a thing or two about marketing
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Comment & OpinionDefra is doing the right thing wrong on EPR
The industry will inevitably be blamed for driving inflation once again, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionPrecision Breeding bill can’t be used as sticking plaster solution for food security
News the government is to press ahead with the bill was largely well received at the World Agritech Innovation Summit – but not by everyone
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Comment & OpinionWhy ‘green tax’ isn’t being watered down by Defra
Sunday Times report ahead of second Defra update is misinformed
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Comment & OpinionTesco is feeding Clubcard data to AI. Are shoppers on board?
We need more standardisation in how data is collected and used, says James Poulter, head of AI and innovation at House 337
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Comment & OpinionConsumers are confused about sustainability, and the industry is to blame
The lack of a clear, standardised definition for sustainable food poses several challenges, says Emma Vass, Ecotone UK CEO
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Comment & OpinionKeep sustainability at the core of business by empowering staff
Without the resources to hire a dedicated sustainability manager, there is a need for every team member to be educated and aligned on the brand goals and purpose from day one
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Comment & OpinionLavazza’s robot delivers a break from office drudgery
A cute robot, an Italian holiday, and two famous faces. What more could we want?
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Comment & OpinionWho are the runners and riders for the Asda CEO role?
Lionel Desclée, Andy Clarke and Steve Murrells among the runners and riders for the vacant CEO role
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Comment & OpinionBeware complacency over price match inconsistencies
As inflation falls, trust is returning. But this week’s BBC Panorama investigation into price matching is a salutary warning that it shouldn’t be taken for granted, says Giles Hurley, Aldi UK & Ireland CEO
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Comment & OpinionOld Jamaica ginger beer’s ‘retirement’ plans feel like a marketing gimmick
Old Jamaica ginger beer retirement is reminiscent of Heinz’s salad cream PR stunt
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Comment & OpinionSmall brands don’t need to be babied by buying teams
We’re seeing a bit of a peculiar model right now where innovation teams are half-advising brands on how to run their businesses, says Thea Alexander, CEO at YF
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Comment & OpinionThe UK is the poor relation in global surplus food efforts
In countries like Australia, Singapore and Mexico, significant advances in policy and technology have supercharged surplus redistribution efforts, says George Wright, FareShare CEO
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Comment & OpinionIs Feastables founder MrBeast a good ally for Tony’s?
Does the association with Donaldson risk tarnishing the noble Dutch brand’s reputation?
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Comment & OpinionBrands must reframe value to tempt bargain-hunters
Behavioural economics tells us people rarely appraise prices and value in a purely rational way, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionBusiness rates relief is welcome, but high streets need a new culture
Reviving our high streets will take more than financial tweaks – but there are plenty of ideas around the country, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionThe Oasis reunion is a golden opportunity for low & no-alcohol
Brands should inspire audiences to remain lucid enough to fully immerse themselves in the Oasis reunion, says Harry Wright, strategy director at Imagination