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A cruel irony: UPF panic is undermining plant-based progress
By Mike Coppen-Gardner2025-09-11T16:15:00
Under the broad umbrella of UPF classification, plant-based meat alternatives sit uncomfortably alongside sugary cereals, fizzy drinks, and processed meats, says Mike Coppen-Gardner, founder & CEO of SPQR
The plant-based meat industry is facing an existential crisis, but not for the reasons you might think. Sales have plummeted £30m in the past year, with major brands such as Quorn and Linda McCartney haemorrhaging market share.
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