Morrisons is the most intriguing symbol operator right now

Morrisons Daily Rontec Gerald Ronson Rami Baitiéh

On top of the 1,000 company-owned, company-operated Morrisons Daily stores (or ‘co-cos’ as CEO Rami Baitiéh refers to them), there are now 700 ‘fo-fos’, or franchise owned and franchise operated stores

There are almost 22,000 independent convenience stores using one of the UK’s 20-plus symbol fascias and franchise options

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