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The coffee market is broken. Go direct to farmers
By Paul Turton2025-04-30T15:00:00
The only way to buy coffee in a truly ethical way is to bypass the commodity market and work directly with the farmer, says Paul Turton, CEO of Pact Coffee
The market price of coffee on the commodity market is volatile at the best of times. Recently, it’s been at a historic high due to a multitude of problems, such as unusual weather patterns in Brazil leading to concerns about future supply.
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