Why pricey Huel will be worth the money for new owner Danone

Huel Black Edition Shaker

As well as being bang on-trend in terms of consumer demand for wellness, the acquisition is also in keeping with Danone’s focus on a health-led proposition

Huel provided the ultimate meal replacement option for Danone this morning as the French food giant shelled out €1bn (£865m) to buy the UK brand.

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