All comment & opinion articles – Page 194
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Comment & OpinionConsumers love a brand with values… but beware opportunism
Younger consumer ‘tribes’ will switch to brands with values - but they are quick to spot gimmicks
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Comment & OpinionWant to attract millennials and Gen Z? Focus on authenticity, not fads
Many retailer challenger brand schemes wrongly focus on ‘weird and wonderful’ products, says Philip Koh, co-founder and strategy director at Without design studio
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Comment & OpinionM&S’s giveaway toys have a whiff of desperation and confusion
Given the current backlash around plastic, could there possibly be a worse time for M&S’s idea?
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Comment & OpinionHow the big four supermarkets are helping save the British high streets
Broader offerings are attracting new shoppers, says Matt Lee, managing director at Capture
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Comment & OpinionThe latest meat fraud outrage is exaggerated. But the risk isn’t
The claim ‘one in five meat products contain animal not stated on the label’ is untrue. But there’s no doubt we must be more vigilant in the fight against meat fraud
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Comment & OpinionNo-deal disaster: let’s hope Johnson and Hunt are bluffing
Both Tory leadership contenders have said they would back a no-deal Brexit if necessary
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Comment & OpinionTailor made: MPs’ fast fashion report has lessons for sales
The Environmental Audit Committee recently delivered a rather damning verdict on the contemporary fashion supply chain
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Comment & OpinionDeliveroo and Just Eat may find the arm’s length approach a curse
It’s been an uncomfortable few days for food delivery unicorns Deliveroo, Just Eat and Uber Eats
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Comment & OpinionPedants delight as Arby’s ‘marrot’ makes a meaty point
Meat producers are always whining about plant-based brands using names like ‘steak’ and ‘burger’
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Comment & OpinionNonna your business: Birra Moretti to ‘deliver’ grandmas
Birra Moretti is to ‘deliver’ experienced Italian grandmothers – or ‘nonnas’ – to the homes of beer drinkers
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Comment & OpinionWimbledon inspires strawberries & cream strangeness
Wimbledon is here, bringing with it the fine sporting tradition of necking loads of strawberries & cream
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Comment & OpinionYorkshire Tea puts Sean Bean and Dynamo to good use
Can two more stars from God’s County keep the tea brand’s momentum going?
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Comment & OpinionThe Wonderful World of Chocolate: curious facts and stories
No nation eats more chocolate per person than Britain, according to new Channel 5 documentary…
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Comment & OpinionConsumer behaviour will be the real test of Evian’s recycling plans
The brand has invested in tech to launch a 100% rPET bottle for Wimbledon. But consumer buy-in will be crucial if these plans are to work on a wider scale
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Comment & OpinionFlood damage is only going to hit grocery harder
With climate change bringing wild and unexpected weather patterns, simply hoping for the best is no longer effective…
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Comment & OpinionBic’s Amazon deal shows an alternate future for D2C offerings
Working with Amazon means Bic doesn’t need to think about fulfilment
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Comment & OpinionTake Boris Johnson’s anti-nanny state stance with a pinch of salt
As Mayor of London, Johnson’s stance on sugar regulation was decidedly different
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Comment & OpinionUS tariffs will be hard to swallow for whisky industry
Scotch exports to North America surpassed £1.2bn in 2018, but the threatened end to whisky’s zero-tariff status could put a dampener on growth
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Comment & OpinionInside Amazon’s Go store in New York
Amazon Go’s bricks-and-mortar store is brilliant and poor at the same time, says Eagle Eye CEO Tim Mason after visiting a Go store in New York
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Comment & OpinionWhat the grocery sector needs to know about Generation Alpha
The children of millennials care about more than climate change, and retailers must listen closely, says Helenor Gilmour, director of insight at Beano Studios