All comment & opinion articles – Page 191
-
Comment & OpinionStella’s weather-targeted ads prove programmatic is a no-brainer for brands
Stella Cidre saw a huge sales uplift from weather-targeted ads – but it’s about more than just hot summers, says Matt Lee
-
Comment & OpinionPlant-based is far more than a fad – Nescafé’s dairy-free lattes prove it
That a multinational giant is willing to invest in ‘specially crafted’ coffees is a vote of confidence in the longevity of plant-based
-
Comment & OpinionWatch out, challengers: a new generation of fmcg CEOs is fighting back
It is no longer about big brands or small brands, but relevant and purposeful brands, says Warren Ackerman
-
Comment & OpinionHow can Tesco maintain the customer experience with 4,500 job cuts?
Tesco claims the move will help it ‘serve customers better’ – but it will leave fewer staff to shoulder the same workload
-
Comment & OpinionStartups rejoice: true innovation in food & drink is finally starting to pay
The received wisdom that used to deter startups from aiming high is no longer relevant, says startup coach Fleur Emery
-
Comment & OpinionIt’s time the FSA heeded calls for tighter ‘free from’ labelling
The latest labelling outcry is over Halo Top’s vegan variants reportedly containing traces of dairy. It’s time the FSA clamped down on free-from claims
-
Comment & OpinionAttention economy: online grocery sites must become less exploitative
. Ethical questions are being raised about addictive digital behaviour and its impact on the individual In the so-called ‘attention economy’, every digital experience we have – whether on social media, news platforms or retailer sites – encourages us to spend more time, spend more money or ...
-
Comment & OpinionAspartame safety study was one of the most comprehensive ever
Regulatory authorities thoroughly and extensively assess all kinds of scientific studies
-
Comment & OpinionCSR isn’t just the preserve of huge enterprises like Unilever
Unilever is now threatening to discard a number of brands that are adjudged to negatively impact on society
-
Comment & OpinionA closed loop economy needs a government push
Regarding your story ‘Investment fund launched for eco-friendly packaging’, you can’t fault the intention
-
Comment & OpinionSupermarkets can nudge shoppers to make better decisions
Supermarkets can deploy nudge techniques to influence what customers buy
-
Comment & OpinionWhat potatoes can tell us about the future for meat alternatives
Could meat alternatives be as successful as spuds? People were wary of potatoes once
-
Comment & OpinionMixological badge of honour for nation’s girl guides
Girl guides and boy scouts are the backbone of this country
-
Comment & OpinionTapioca tea attraction is load of balls
Nothing beats an, er, cold black tea filled with tapioca balls, right?
-
Comment & OpinionBud Light King helps brand battle craft connoisseurs
The branded backlash against craft beer is officially underway…
-
Comment & OpinionReality of a no-deal Brexit has changed the mood in grocery
The clock is ticking and the mood in the grocery industry is turning faster than a consignment of meat stranded on the M20…
-
Comment & OpinionCoke’s latest ad speaks volumes about its future vision
Taste and nostalgia are the main messages behind the multimedia campaign for the masterbrand
-
Comment & OpinionLow-calorie sweeteners like aspartame are safe
Low-calorie sweeteners are safe and have been approved by all leading health authorities around the world for decades, writes Gavin Partington of the BSDA
-
Comment & OpinionFmcg should stop using vague environmental terms like ‘biodegradable’
Retailers, suppliers and manufacturers need to get on board with responsible environmental language, says Karen Bird of Catering24
-
Comment & OpinionDon’t write off the Greggs evening meal just yet
On the face of it, a Greggs evening meal doesn’t sound particularly appetising. But don’t underestimate the brand’s powers of reinvention