All comment & opinion articles – Page 35
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens
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Comment & OpinionSocial media hacks are changing the face of home cooking
Cooking hacks on social platforms such as TikTok, Instagram and YouTube are fundamentally reshaping how people approach cooking and eating, says David Milner, executive chairman at Crosta Mollica
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Comment & OpinionThe wheels have fallen off B&M’s retail wagon – can it get back on track?
City patience is running out with B&M after it issued its second profits warning so far this year on Monday, at the same time CEO Alex Russo ‘fell on his sword’
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Comment & OpinionUltra-processed opinion: what the public think about UPFs is entirely irrelevant
What should we make of a government-funded ‘dialogue’ to include consumer views on UPFs when developing the new National Food Strategy?
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Comment & OpinionBovaer uproar shows the perils of cutting-edge innovation
For hundreds of years, cultural scepticism of the unfamiliar has successfully infiltrated our groupthink, says Mario Creatura, director of public affairs at The MHP Group
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Comment & OpinionDon’t follow Trump and dump diversity & inclusion
Neither national European governments nor the EU have shown much interest in rolling back diversity legislation, says Ian Wright, a partner at Acuti Associates
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Comment & OpinionTrendy categories are fragile. Here’s a Prime example
Mistaking fleeting conformity for long-term commitment is a gamble that can leave once-thriving categories struggling to survive, says Chris Blythe, director of The Brand Nursery
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Comment & OpinionFarmers won’t go quietly on IHT as Reed takes heat at NFU Conference
In his speech to the NFU, Defra secretary Steve Reed tried in vain to emphasise the policy change was merely ‘the straw that broke the camel’s back’
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Comment & OpinionHeinz is taking a gamble with its Dreamz recipe campaign. Or is it?
Don’t be surprised if Heinz goes for a Beanz flavour that is a talking point rather than a crowd pleaser
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Comment & OpinionGoodness Issue shows food and drink putting best foot forward
This week’s Goodness Issue offers a timely reminder of the great and noble work performed by the industry on a daily basis
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Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
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Comment & OpinionTofu: A Culinary History shows wholesome protein is anything but bland
Russell Thomas’ book builds an enchanting and slightly eccentric history of tofu
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Comment & OpinionWhy farms are the next big frontier for food waste
Greater intervention is needed to tackle the levels of edible food surplus that go to waste on our farms, says Kris Gibbon-Walsh, CEO at FareShare
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Comment & OpinionFour ways to keep people focused in screen meetings
Jaden Smith’s house headwear got Darren A Smith of Making Business Matter thinking about Microsoft Teams
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Comment & OpinionIs Air Up’s ‘scented’ flavoured water bottle genius or gimmick?
Air Up has a steep price point, but promises to revolutionise the way we drink water
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Comment & OpinionWhy Tesco’s IT geeks are leading the war on retail crime
Tesco CEO Ken Murphy has previously said Tesco was spending ‘tens of millions’ on measures to tackle crime and protect its staff
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Comment & OpinionHave we passed peak Aldi price match as Tesco and Sainsbury’s shrink schemes?
Tesco and Sainsbury’s decision to shrink their price match schemes shows matching Aldi on 700 prices was never sustainable
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Comment & OpinionFive years on, we need to stop scapegoating Brexit
Brexit has since been superseded by other events, says Patrick Finlay, MD of The Category Management Company
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Comment & OpinionWhy Wales’ DRS has become a political hot potato
The Welsh government’s refusal to play ball with the UK over a planned October 2027 DRS rollout is wreaking havoc with Defra’s scheme
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Comment & OpinionCan libido-boosting food & drink appeal to Brits?
With the right branding and transparent approach to information, aphrodisiac drinks can resonate among stressed-out consumers, says Alex Beckett, Mintel senior director of food & drink research