All comment & opinion articles – Page 384
-
Comment & OpinionDoes Swallow This herald another annus horribilis for food?
Joanna Blythman’s book has received an awful lot of press, but what are the consequences for the industry?
-
Comment & Opinion
How the Budget will affect our industry
Reactions from around The Grocer’s staff to the most important parts of today’s Budget
-
Comment & OpinionAnt & Dec following Dalton out the Morrisons door shows shift in focus
With David Potts comes a renewed focus on product, not gimmick
-
Comment & OpinionSales promotions can withstand the demands of modern marketing
Simon White of Campaign Marketing illustrates why promotion marketing has remained a robust field since the ’80s
-
Comment & OpinionDiscounters force SKU hierarchy reappraisal
Private-label development in the UK has been characterised for some years now by the ‘good, better, best’ hierarchy…
-
Comment & Opinion
Timeshift's story of how eating out went exotic
During the Second World War the strict rationing meant cooking at home became a daily struggle. The solution? Government-owned canteens, serving up puddings for two pence.
-
Comment & Opinion
Titania's PR nonsense prediction comes true as K hits the meat
Did I mention hybrid products in my crystal ball of PR nonsense this January?
-
Comment & OpinionRecruiting staff is about hiring when you really need to
Obviously we can’t hire anyone if they’re not going to help us grow, so we’ve come up with a simple strategy for the coming year
-
Comment & Opinion
Vouchers: don't rely on the small print
A supermarket chain CEO recently highlighted the significant amount of vouchering and promotional activity in grocery…
-
Comment & OpinionAsda's star signing puts pen to paper for new contract
The post ‘went viral’, and had amassed more than 24,000 retweets as Bogof went to press
-
Comment & OpinionBelow cost pricing definition is fraught with complexity
The definition of ‘below cost’ adopted amounts to intellectual incompetence at best and deliberate obfuscation at worst
-
Comment & OpinionDoes the food & drink industry need to embrace the Living Wage?
Ex PepsiCo, Birds Eye and UB boss Martin Glenn was unveiled as the new chief executive of the Football Association
-
Comment & OpinionMobile phone apps give brands direct route to shoppers
Last week the mobile industry descended on Barcelona to Mobile World Congress…
-
Comment & OpinionMilk debate set to get raw again
The industry is worried that any problems arising from raw milk consumption might affect wider perception of milk
-
Comment & Opinion
Own-label gap between healthy options consumers want and what they get is still weighty
Research suggests that work needs to be done by own-label to satiate the appetite for products low in fat, sugar and calories
-
Comment & OpinionCan competitors afford to follow Co-op's lead and raise wages?
Political pressure is being exerted on major employers to significantly raise the wages of their lowest-paid workers
-
Comment & OpinionWhitehall and Defra are limited in reform capacities
Big Government Sucks, proclaims a current slogan from the American Tea Party. Whether that’s true of the US or not…
-
Comment & OpinionMarketing and blogs: setting the standard
Word of mouth is older than marketing itself. It has been informing purchase decisions long before the ‘Mad Men’ came to t…
-
Comment & OpinionJimmy Doherty defeats Rick Stein in battle of the chefs in Oz
You couldn’t move for pommie chefs in Australia this week. First up it was Jimmy Doherty (you know, Jamie Oliver’s mate)…
-
Comment & OpinionWhy are attitudes so negative in the frozen food fight?
The Grocer’s report (‘10 things you need to know about… frozen food’, thegrocer.co.uk) demonstrates the innovative, buoy…





