All comment & opinion articles – Page 385
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Comment & OpinionIt's back to the all-powerful buyer. For better or for worse?
Analysts saying the supers must ‘drop their prices’ to compete is mildly irritating…
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Comment & OpinionGrey market needs simple discounting not differentiation
Not that long ago, or so it seems, I remember standing in a supermarket and seeing the sign ‘buy one get one free’…
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Comment & OpinionPorridge is hot new café trend
Pop-up eateries selling just one food (eg cereals, crisp sandwiches) are just so hot right now!…
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Comment & OpinionSocial media is queen at P&F as Titania considers her career
Ever since Karoline (with a K) started dropping heavy-handed hints about my future career prospects, I’ve been looking at …
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Comment & OpinionCould sugar provoke US-style class action litigation?
Food and drink manufacturers are concerned obesity-linked diseases may result in US-style class actions
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Comment & OpinionMilk price dilemma for supermarkets as consumer concern soars
A year can be a long time in grocery. “Milk price cuts are good news according to shoppers,” we reported last March…
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Comment & OpinionWhat you need to know about the BFFF conference
Gerald Ratner seemed a curious speaker choice at first, until you understand the importance of branding to the frozen industry
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Comment & OpinionCoca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
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Comment & OpinionWho loves the sun? Ice cream success needn't be down to weather
Scandinavia shows ice cream growth is possible outside of sunny periods with product innovation
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Comment & OpinionWalkers' ad mistake shows creative boundaries can be difficult
The latest Lineker-heavy crisp ad had to be pulled due to complaints
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Comment & OpinionReputation doesn't match sales in Superbrands survey
Cadbury and Heinz fall in the widely-read survey, but their sales figures tell a different story
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Comment & OpinionHow to manage your reputation: building 'Brand Me'
This month, I’d like to reflect on some work recently completed with the millennial generation…
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Comment & OpinionMary Portas proves her point with Secret Shopper
Mary Portas was back with a bang on the eponymous Secret Shopper this week…
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Comment & OpinionFood policy: goodwill won't drive system change
Ten, 20, 30 years ago, few food industry magnates admitted a role in non-communicable disease…
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Comment & OpinionThe food hygiene postcode lottery needs fixing
Once again, Which? research has uncovered a huge variation in hygiene standards nationally…
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Comment & OpinionFood safety offence fines set to soar
On 18 February, consultation closed on the Sentencing Council’s ‘Health and safety offences and food safety guidelines’….
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Comment & OpinionTongue-tied by foreign trademarks?
Foreign languages are popular marketing tools to imply authenticity and evoke associations with exotic places…
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Comment & OpinionTitania pledges future to PR despite hints about floristry
As much as a woman of her, erm, presence, can do anything casually…
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Comment & Opinion'Cakeage' charges hit Londoners
It’s nice to bring a birthday cake to a restaurant. Usually…
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Comment & OpinionMarmite man gives thanks for his life
Marmite: we’re constantly told we either love or hate the sticky, yeasty stuff…