All comment & opinion articles – Page 42
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Comment & OpinionHow ‘change brands’ are getting the jump on fmcg giants
We’re seeing a rising tide of change brands disrupting the status quo in almost every sector, says Chris Baker, author of Obsolete: How Change Brands are Changing the World and founder of Hungry Ventures
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Comment & OpinionThe three routes to growth for fmcg brands
Brands should look beyond penetration to find genuine avenues for growth, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMushroom meal pastes and vegan K-food: six trends from Sial Paris 2024
Sial Paris has become one of the must-attend events for the food and drink industry. This week’s event was no different
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Comment & OpinionWhy isn’t affordable, nutritious food a priority for Starmer?
Tackling the rising cost of food doesn’t come over as a priority for the government, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionWhy small brewers are turning their back on craft beer
Can SIBA’s ‘Indie Beer’ mark make an impact on consumers?
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Comment & OpinionIf using solar panels to power Tesco stores is ‘greenwashing’, what isn’t?
Tesco has been accused of greenwashing, but is there any basis to the claim?
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Comment & OpinionDiageo’s Nuno Teles: budget must reverse the damage done to the spirits industry
Investing in spirits means investing in UK economic growth, sales Diageo GB MD Nuno Teles
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Comment & OpinionJamie Dornan keeps his kit on as Diet Coke targets new generation
The ad shows Dornan taking a dip in his local lido – dressed in a full-length wetsuit, rather than budgie smugglers
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Comment & OpinionNew Labour government losing goodwill gloss already
There are very few sacred cows Rachel Reeves is reportedly unwilling to slay in what she warned this week would be a “difficult” budget
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Comment & OpinionThe Rest Is Entertainment: Richard Osman and Marina Hyde dissect KSI meltdown
Nothing says ‘this doesn’t bother me at all’ like dozens of tweets, reaction posts and fake apology videos in response to ‘this’
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Comment & OpinionUse the Presentation Compass to keep your audience engaged
If you’re monotone, don’t move, and aren’t engaging, then it is likely that the audience won’t engage either
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Comment & OpinionUnilever has surrendered to social media bully Elon Musk
It feels like Unilever has surrendered to the bully who declared ‘war’ on it, says The Grocer’s technology editor George Nott
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Comment & OpinionPerfectTed’s Nespresso pods are a potential game-changer for matcha
With its vibrant green colour and accompanying ’hot-girl’ aesthetic, matcha tea was arguably *the* drink of Charli XCX’s ’brat summer’
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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Comment & OpinionHow wellness culture is shifting fmcg buying habits
UK shoppers are increasingly prioritising healthier options, says Melissa Petch, client director for healthcare, beauty, household & baby, Circana
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Comment & OpinionWes Streeting cannot just ‘follow the science’ in UPF debate
The health secretary faces a tough decision in an argument that has merit – and scientific evidence – on both sides
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Comment & OpinionThe missed opportunity in lunchtime food to go
Food retail has only about one third of the food to go market, says Emma Bryan, head of commercial at Freshpak
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns
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Comment & OpinionAlex Salmond knew how to leverage Scotland’s food & drink greatness
Salmond saw he could enlist Scottish food and drink assets in the battle to win Scotland’s independence, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet