All comment & opinion articles – Page 438
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Comment & Opinion
Know your promotion objectives before you select a promotion
Have you ever got to the checkout and been told: “These are on bogof so you can have another one free”?…
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Comment & OpinionAd of the Week: Southern Comfort is big on confidence
A fat man wobbles across a sunny beach, his only accessories some 1970s sunglasses
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Comment & Opinion
The savvy shopper is here to stay
In these difficult economic times, there is a tendency for food retailers to be all doom and gloom….
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Comment & Opinion
Great products are no longer enough
A new report on own-label growth in Europe has demonstrated the increasingly high priority multiples are placing……
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Comment & OpinionOne Direction to sweet (Love) hearts
The funsters at Swizzels Matlow have long been playing with Love Hearts – and our hearts….
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Comment & Opinion
The retailer dilemma: integrate or disintegrate
Omnishambles was recently named word of the year by the Oxford English Dictionary…
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Comment & Opinion
Critical Eye: Gadget man Stephen's hi-tech supermarket shop
Do gadgets make the world a happier place? They do according to Stephen Fry…
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Comment & Opinion
Tales of Titania: Grapefruit, cloudthinking and Beanz
Our covert campaign to boost grapefruit sales is about to pay off….
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Comment & Opinion
Ocado 'ahead of its rivals'
While shareholders have been having a tough time with Ocado, its customers aren’t…
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Comment & Opinion
Minimum pricing - The debate begins
This week’s worst kept secret is out and the government has finally come clean with its plans for minimum pricing.
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Comment & Opinion
Paint it black
For American retailers the Black Friday and Cyber Monday sales that follow in the immediate wake of the Thanksgiving holiday are the highlight of the year…
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Comment & Opinion
We must sell new behaviour to fight water scarcity
Sir: Hamish Renton makes interesting points about ethics in the bottled water industry….
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Comment & Opinion
Moroccan promise
I was disappointed to find your world cuisine feature was inaccurate in its mapping of the world cuisine…
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Comment & Opinion
Tales of Titania: where is my career heading?
One of the most recycled ideas in PR - the body parts insured for millions ruse - resurfaced this week in the guise of Beth Anderson.
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Comment & Opinion
David Cameron's Nazi red tape analogy is a bad joke
To audible sighs of relief, DBIS relented this week in its Jo Swinson-led Midata quest.
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Comment & Opinion
Labels must help not hinder
Defra has launched a consultation looking to help shoppers make more informed decisions due to food labelling changes….
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Comment & Opinion
The pockets of innovative genius at this year's Sial
I came away from Sial questioning how genuinely inspiring I had found the show….
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Comment & Opinion
Personal Coach: is it OK to share your vulnerability as CEO?
Much is spoken these days about leadership styles and particularly the idea of authenticity….