All comment & opinion articles – Page 48
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Comment & OpinionBurger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’
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Comment & OpinionDispatches exposé fails to answer its own question about turkey safety
It quickly became clear the link to Christmas (and festive turkeys) was tenuous at best
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Comment & OpinionMake KPIs work by keeping focused and cutting out woolliness
While everyone has heard KPIs, people’s understanding is still vague, at best, says Darren A Smith, founder & CEO, Making Business Matter
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Comment & OpinionPromotions are back with a bang, but who will buy these brands at the rsp?
Are brands helping customers if it’s only via promos? It’s a dangerous game
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Comment & OpinionFood eco-labels: is it wise to let industry mark its own homework?
The IGD’s recommendations provide significant potential for industry domination, says Catherine Chong, engagement lead at CLEAR
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Comment & OpinionTteokbokki: why we’ll all be talking about the spicy, sticky delight
They’re spicy, they’re sticky, they’re a little bit sweet – and they’re set to become the next big thing in food
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Comment & OpinionThe CMA is reviewing its merger process. Here’s what it means
The CMA has made meaningful changes to its phase two process for the first time in a decade, say Tom Clare, managing associate, antitrust & foreign investment, and Mona Zhang, trainee solicitor, antitrust & foreign investment at Linklaters
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Comment & OpinionIs CMA’s Unilever greenwashing probe another ‘profiteering’ bust in the making?
Who knew CMA would be so bold as to single out behemoth Unilever as its first greenwashing test case?
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Comment & OpinionDitch siloed thinking to embrace digital innovation
When it comes to supercharging digital asset and content workflows, brands and retailers must aim for a holistic approach, says Rainer Usselmann, co-founder and group head of commercial at Happy Finish
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Comment & OpinionDid Channel 4 Dispatches expose Bernard Matthews safety flaws or was it a big flap?
Nothing says it’s Christmas quite like a scandal in a turkey factory – which is something Channel 4’s Dispatches attempted to convince us of last week
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Comment & OpinionWill COP28’s big food industry focus lead to positive change?
This year’s climate summit in the UAE saw a greater focus on food systems
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Comment & OpinionWhat planet is the CMA on with its profiteering witch-hunt?
The CMA’s reports have as much insight as a five-year-old’s review of War & Peace, says Ged Futter, director of The Retail Mind
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Comment & OpinionFar from landbanking, the CMA is criticising the supermarkets for selling off land
The CMA continues to find supermarkets at fault over illegal use of land, 13 years after ‘landbanking’ legislation came in
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Comment & OpinionJane Horrocks voices singing turkey in bleak Peta plea
Loudly voiced by Jane Horrocks, the turkey wonders a town, singing guilelessly about Christmas traditions
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Comment & OpinionDenise Van Outen spills the Christmas Secrets of Supermarket Own-Brands
Christmas is a time of trading up, splashing out and impressing guests. Does the necessary frugality of our times apply to the festive season?
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Comment & OpinionYour community can help your brand act when action is needed
When the news first broke that food waste requirements were being abandoned, a group of us decided to take the fight to the government
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Comment & OpinionFSA’s desperation exposed in uphill battle for food safety reinvention
Food safety is anything but as simple as ABC, as the FSA has found out to its cost
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Comment & OpinionRetailers are breaking HFSS rules without consequence
Our report found stores displaying sweets, crisps and fizzy drinks in prominent areas, says Beth Bradshaw, project manager at Food Active
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Comment & OpinionHow to get your ideas heard by buyers
It’s not easy to get heard by retailers, but it’s easier if you demonstrate your credibility and positivity, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionProfits and purpose are more closely related than you think
Purpose-led business could generate a £149bn boost to the UK economy every year, says Pip Murray, founder & CEO at Pip & Nut