All comment & opinion articles – Page 58
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Comment & OpinionGuinness is careful not to jinx Ireland’s Rugby World Cup chances
Ireland play their first game in the men’s Rugby World Cup this weekend, and expectations for the boys in green are high
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Comment & OpinionOcado meets Beano for kids’ cookbook – but why is Ben Fogle involved?
Planet Earth can be divided into the places you would expect to find Ben Fogle and those you wouldn’t
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Comment & OpinionWhy it’s vital to keep checking in on your core brand values
By clearly understanding what we were brought here to do, we’ve been able to navigate our way through challenges that may otherwise have diverted us
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Comment & OpinionA cheesy vegan cheese is the plant-based unicorn, but why?
Many producers have come close to creating a dairy alternative that combines the umami, sweet and nutty characteristics of cheese. But not close enough
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Comment & OpinionHas a wet summer opened the promotional floodgates to margin erosion?
With July seeing the wettest weather since 2009, manufacturers turned to increased promotional investment to stimulate demand, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionGillian Keegan reminds us – sometimes – ministers are fighting for industry
Behind the scenes, ministers and civil servants can be vigorously arguing for changes industry wants, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment & OpinionM&S’s FTSE return shows the power of customer service
How did a focus on customer service contribute to M&S’s return to the FTSE 100?
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Comment & OpinionIs there a future for plant-based petfood?
Big petfood manufacturers are putting their money behind plant-based innovation, but vegan diets for dogs are contentious
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Comment & OpinionHow ideation workshops could solve plant-based woes
An effective ideation process can help suppliers and retailers collaborate, says Gina Overton, director of Bridgethorne
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Comment & OpinionWhy is Gillette so interested in men’s pubic hair?
A quick splash of water, a spray of deodorant and a brush of the teeth. Men’s selfcare has shifted dramatically in a relatively short space of time
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Comment & OpinionWhy 2 Sisters is taking a different approach to sustainability
The food sector has a massive part to play in preventing climate breakdown, says Ranjit Singh, president & owner at 2 Sisters Food Group
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Comment & OpinionHow ongoing CBD legal limbo has created winners and losers
Latest CBD industry legal heave shows massive disparity in the market
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Comment & OpinionOoft! Tennent’s leans on Scottish heritage – and sense of humour
Tennent’s borrows some of Irn-Bru’s sense of humour for this advert
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Comment & OpinionThe plastic tax has descended into another Treasury cash grab
The government’s single-use plastic tax was always, at best, a blunt instrument in the fight against plastic pollution
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Comment & OpinionThe Barcode: Paul McEnroe’s story of the code that changed the way the world shops
The author charts his journey from orphanage to IBM
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Comment & OpinionDo consumers still care about brands?
Dramatic as it sounds, there’s been a socioeconomic shift in recent years. Do consumers still care about the name on the pack?
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Comment & OpinionOther ways startups can support their teams in financial tough times
For most startups or purpose-led businesses, the draw to join is a mixture of the cause, autonomy, variety of work and the team
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Comment & OpinionHow brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment & OpinionWhat’s behind Iceland’s ‘biggest ever’ frozen launch?
Close followers of Iceland will know that the supermarket chain is no stranger to bold, if sometimes slightly questionable, marketing claims
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Comment & OpinionWhy we must stop bashing EU deforestation laws and embrace change
Rather than fighting legislation and consumer demand, we should proactively embrace change, says Chris Forbes, co-founder at The Cheeky Panda