All comment & opinion articles – Page 92
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Comment & OpinionWill Rishi Sunak’s ‘cakeist’ summit manage to keep all parties satisfied?
On the one hand, Sunak wants to know how to support endangered British farmers. On the other, he wants to get food price inflation down
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Comment & OpinionFrosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach
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Comment & OpinionMad Women: talking heads doc looks at advertising’s sexist history
Shockingly sexist jingles were common in the era before women actually got involved in admaking
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Comment & OpinionHow crowdfunding is breaking down barriers for startups
Not only is it a way to raise funding, but also to raise awareness and build an impassioned community of investors who want to talk about your company
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Comment & OpinionBusinesses must act now to avoid a future with no food
Food companies must wake up to the challenge of nature loss, says Dragons’ Den star and RSPB ambassador Deborah Meaden
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Comment & OpinionDelay to bonfire of EU laws merits a major sigh of relief
The government has reneged on plans to scrap thousands of retained EU laws by the end of the year
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Comment & OpinionAs report reveals IT catastrophe, is Defra fit for purpose?
With 14 million transactions per year carried out on paper, Defra seems ill-equipped to oversee food safety, animal welfare, food shortages, air quality and water suppliers
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Comment & OpinionThe Sunak food summit should invite diverse voices from farmers to citizens
We need different voices pushing for diversity on our plates, biodiversity on and off farm, and diversity in our workforce, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionUltra-processed food can be nutritious – depending on its makers’ motives
It’s not about UPF versus healthy, let alone debunked dead-ends like calories and HFSS, says Modern Baker co-founder Leo Campbell
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Comment & OpinionBrewDog spirits could succeed. But not because of BrewDog
BrewDog’s name doesn’t feature heavily on its new spirits bottles, and it’s playing up how ‘on-trend’ they are
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Comment & OpinionFood security: the only topic on the agenda for Sunak’s summit
Issues across farming, climate change and food poverty are all relevant to Rishi Sunak’s meeting
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Comment & OpinionMarketers don’t need a coronation to push seasonal sales
Inspiring seasonal sales all year round can bring incremental gains, says Alban Villani, regional CEO EMEA at CitrusAd
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Comment & OpinionThe coronation of King Charles III will bring much-needed cash to grocery tills
Supermarkets haven’t exactly pulled out all the stops, but street parties and other festivities are still likely to boost sales
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Comment & OpinionShaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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Comment & OpinionBusinesses must prepare for new EU deforestation regulations
Upcoming EU laws will require importers to demonstrate no deforestation has occurred in their supply chains, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionWhat can farmers and retail bosses expect from the ‘Sunak summit’?
The agenda is currently a mystery, but that the meeting has been brought forward suggests a level of urgency
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Comment & OpinionBrands must push innovation to avoid the consumer tradedown
Innovation may feel risky but brands must stay close to shoppers’ hearts during difficult times, says Dr Nicki Morley, head of behavioural science and innovation expertise, UK Insights, at Kantar
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Comment & OpinionRenée Elliott back at the Planet Organic helm bodes well for the business
Will Renée Elliott succeed? There are three reasons why, for me, the answer is a resounding yes, says Karen Green, author of Buyer-ology
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Comment & OpinionLoyalty schemes moving to deep-cut promotions will incentivise disloyalty
Deep cuts can be category killers – as consumers shop around, the category becomes commoditised and devalued, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionChallenger brands are proving there is still room for premiumisation in soft drinks
Is there a more fertile category right now than soft drinks?