All comment & opinion articles – Page 95
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Comment & OpinionIs it realistic for food brands to slash marketing in the cost of living crisis?
It’s clear businesses have a role to play in cutting costs, but some ideas present potential long-term concerns, says Les Brookes, CEO at Oliver Wight EAME
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Comment & OpinionPremier Foods’ Spice Tailor deal signals the end of its zombie phase
The Spice Tailor acquisition looks to be a savvy one in the context of continued high demand for home cooking
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Comment & OpinionCute cartoon kids ask tough questions for Green Cuisine
Birds Eye’s Green Cuisine brand has to tread carefully with its ‘Welcome to the Plant Age’ campaign
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Comment & OpinionWas Ocado Retail CEO Melanie Smith pushed or did she jump?
That’s the question on everyone’s lips
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Comment & OpinionHow retail media networks can help revitalise brand marketing
Brand marketing is in need of a fresh approach – one more centred in data, says Matt Lee, MD at Capture
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Comment & OpinionGetting rid of the Groceries Code Adjudicator is fraught with risk – especially now
The Adjudicator is facing the worst crisis of relations between suppliers and supermarkets since the role began in 2013
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Comment & OpinionOur next PM needs to commit to good food systems
The message is simple: good food will win votes, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionMore delays to DRS are in nobody’s interest. A digital system would change the game
By opening the door for a digital DRS, there is a real possibility delays would not be needed, says Alice Rackley, CEO at Polytag
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Comment & OpinionMagnum, Flora, Twix… shrinkflation is rife, but shoppers will only take so much
Shrinking packs during the worst cost of living crisis in 30 years risks undoing years of brand loyalty
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Comment & OpinionAmazon price matching Tesco is a bold step in its grocery ambitions
Amazon is flexing its muscles and gaining publicity by taking on Tesco, says Tom Fender, development director at TWC
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Comment & OpinionHotel Chocolat’s US retreat has dismayed the City, but the long-term plan is key
The decision to ‘de-risk’ the multinational chocolate business sent shares falling to an all-time low this morning
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Comment & OpinionHow bottling closer to home can help the drinks industry adapt to rising costs
The traditional approach of brewing and packaging a product in its home market before shipping to consumers abroad looks to have gone down the drain, says Francois Sonneville, senior beverages analyst at Rabobank
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Comment & OpinionCan Deliveroo find a way through its ‘headwinds’ to deliver on profitability?
The delivery giant has downgraded its sales forecasts, prompting another fall in its share prices
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Comment & OpinionKellogg’s court defeat: why do major producers refuse to reformulate?
The junk food industry rejects the idea that children become addicted to sugars, fats and salts, and yet they cannot explain why they are unwilling to reformulate, says Lord Bethell, former minister at the Department for Health and Social Care
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Comment & OpinionPatrick Stewart shows Yorkshire Tea formula is still strong
Yorkshire Tea has enlisted many a Yorkie celeb to feature in its ads. But is the joke beginning to wear thin?
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Comment & OpinionWill backtracking on environment targets and commitments turn from trickle to flood?
Government, companies and consumers all starting to question concern for environment amid more immediate fight for survival
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Comment & OpinionPaul Hollywood Eats… Mexico: Brit abroad forays beyond Tex-Mex
Having chowed his way through Japan’s culinary delights in 2020, the Great British Bake Off judge is back on our screens
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Comment & OpinionSpread a warm glow by communicating your brand’s benefits
Source: Unsplash Rubies has developed a calculator that shows exactly how much fruit & veg a person or restaurant has saved from waste by choosing its products Doing good feels good. Being a purpose-led brand, we’re constantly searching for ways to harness this feeling, in order to ...
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Comment & OpinionThe fresh aisle needs fresh thinking: how to transform the way we sell fruit
The humble strawberry has huge potential for tapping into trends and telling a fresh story to consumers, says Nick Allen, CEO of Berry Gardens
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Comment & OpinionWhy underage disposable vaping data is no throwaway issue
A couple of underage kids reacting badly to dodgy vapes could spark rash government intervention