Cooltrader, the frozen food chain set up by former Iceland boss Malcolm Walker, has opened its eighth store in Manchester.
Buying director Andy Errington said the company - set up by Walker in July 2001 - was stepping up its store opening programme in the coming year with plans to open one store a month for the “foreseeable future”.
Errington said that Cooltrader keeps its costs to a minimum by stocking a limited range (700 to 800 lines), focusing on frozen food plus some grocery and chilled produce. In addition it avoids running expensive advertising campaigns.
Buying director Andy Errington said the company - set up by Walker in July 2001 - was stepping up its store opening programme in the coming year with plans to open one store a month for the “foreseeable future”.
Errington said that Cooltrader keeps its costs to a minimum by stocking a limited range (700 to 800 lines), focusing on frozen food plus some grocery and chilled produce. In addition it avoids running expensive advertising campaigns.
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