Sainsbury is rolling out its own range of fresh Halal meat this month.
Currently only available in 12 stores in the south east, it is planning to extend both coverage and the product range early in the summer.
Approved by the Halal Food Authority, Sainsbury is the second of the major retailers to offer fresh Halal meat, following Safeway's introduction in October 2002.
Melanie Sachdeva, meat buyer for Sainsbury, said: "This launch is in response to an increasing demand for high quality Halal meat by Muslims. They can now purchase, with confidence, more of their daily and weekly shopping from our stores."