Sainsbury’s shoppers will now be able to swap their Nectar points for flights via a new tie-up between easyJet and the loyalty scheme.
The partnership allows Nectar users to exchange their points for any easyJet flights to more than 550 destinations in 30 countries. They can pay for the flight and taxes in full using Nectar points or use a combination of points and cash.
Sainsbury’s will support the new service through in-store promotional activity and TV, press and poster advertising.
“Our customers often ask for new ways to spend their Nectar points and flights are one of the most popular requests,” said Sainsbury’s chief executive Justin King.
“Now many families will be able to book flights in time for their summer holidays with the points they have collected through simply doing their weekly shop at Sainsbury’s.”
Tesco’s Clubcard scheme already allows members spend points on British Airways flights.
Read more
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Sainsbury’s hails Nectar as number one loyalty card (10 February 2010)
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