Young's has made its first venture into the festive ale market with Christmas Pudding Ale, which is being sold exclusively by Sainsbury.
The yuletide tipple will be on sale in a gift pack, retailing at £2.99, which features a Young's pint glass and a 500ml bottle of the beer. National account manager Mark Johnson said: "Our aim was to make Young's first venture into bespoke Christmas packs unique. We wanted to give our customers a well designed, high quality, value for money product and make the most of limited shelf space available."
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