>>Fortnum & Mason looks to short ingredients lists...waitrose hails British pâtés...selfridges strives to source locally...

grocery buyer, Fortnum & Mason
We don’t specifically push UK products. But we are a very British brand and that’s what customers want.
Tea, sweets, biscuits, jams and marmalades have always been popular. But we’re looking more at developing our savoury grocery offer, such as chutneys, pickles and relishes.
Also, our foods have traditionally been very gift-oriented, so now we’re moving into the ingredients sector and concentrating on foods which can only be bought from us, using our own recipes.
Our focus is short ingredients lists and products being free of preservatives.
central buyer for chilled foods, Waitrose
Despite the enormous amount of change in speciality foods in the past few years, the favourites remain the same, but with format of delivery and quality improving.
In British cooked meats, honey roast ham remains the most popular, while with fish pâté, smoked salmon is top.
British pâtés have been star performers on the deli as a result of outstanding product development.
The sector is becoming more exciting and interesting. The assortment has even been re-displayed by our merchandising team to make it easier to shop. An ambient Continental stand has also been designed.
fresh food buyer, Selfridges
Our sourcing policy at Selfridges revolves around ethical buying, guaranteeing full traceability and provenance. For example, our grass-fed beef from Scotland comes from only seven farm co-operatives.
We believe customers are becoming more particular with the traceabillity, sustainability and provenance of a product. Customers are looking for superior quality, local British produce, and this is the main trend we are noticing. We are endeavouring to source within the local area of London. We have Essex-reared ducks and chickens, while seasonal vegetables and fruits are from Sussex, Surrey and Kent.
Jonathan Miller
Richard Bickerton
Andrew Cavanna