British consumers are spending about £2bn a year on delivery subscriptions even though one in five of those signed up admit to not using them, according to research.
Amazon Prime, Graze snacks and Next Unlimited were favourites but 20% of people said they only had a subscription because of a rolling contract they hadn’t cancelled.
Of those signed up, the average spend on subscriptions was £60 a year, while for some men (the biggest spenders) the figure rose to as much as £300.
According to delivery management company Whistl, which conducted the research, 61.4% of 1,000 people surveyed were signed up to Amazon Prime, which provides access to movies and TV shows as well as one-day delivery of products.
Graze was second at 12% and clothing retailer Next’s one-day delivery subscription third with 10%.
Other popular subscriptions included Asos Premier (8.8%), Pact Coffee (8.5%) and Glossybox (7.8%).
While 20% of subscribers said they hadn’t got around to cancelling, 60% said they were signed up for better value and 45% for convenience.
One in five surveyed said they would not shop with a retailer that didn’t offer a subscription service.
“It’s great to see the popularity in monthly subscription services and how they are benefiting both businesses of all sizes and the consumers who sign up to them,” said Melanie Darvall, director of marketing and communications at Whistl.
“It seems the key to making your subscription service a success is finding the balance and making your offering beneficial for both parties.”
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