Plant-based is one of the hottest trends in fmcg – but, as retailers ramp up their ranges and a slew of new brands enter the market, it’s also becoming increasingly busy.
So how do you stand out from the crowd and build a plant-based business that truly responds to consumer needs?
Next month we are hosting a free webinar in conjunction with headline sponsor Alpro, titled ‘Plant-based decoded: How to cut through the hype and find real growth’.
Our panel includes experts in consumer trends, sustainability, branding and manufacturing, as well as a leading financial investor.
You will have the chance to quiz the experts on what’s next for plant-based, and there will also be a range of useful material to download, including an exclusive report on the latest consumer attitudes on plant-based, commissioned and written by The Grocer.
“There is huge buzz around plant-based, but also lots of conflicting messages about what exactly consumers are looking for,” said The Grocer managing editor Julia Glotz. “Our aim is to help retailers and suppliers cut through the noise and focus on those aspects of the plant-based trend that have true long-term potential.”
Here we introduce the panellists who will join Glotz for the webinar.
Vicky Bhattu, Alpro
Alpro global brand director Bhattu has been pivotal to the company’s rise to plant-based category leader, overseeing a five-year period of double-digit growth, first-to-market NPD and best-in-class marketing activations, shaping the plant-based food and drink category as we know it today and carving out opportunities for others. Her focus now is on building the brand globally.
Edward Bergen, Mintel Group
Bergen has been Mintel global food and drink analyst since 2017, having previously spent two years as the company’s trends and innovation consultant. He came to Mintel having worked in a number of roles for Tesco and Morrisons.
Mark Driscoll, Tasting the Future
Tasting the Future is a not for profit consultancy, focused on sustainable food systems. Found and director Driscoll has over 20 years’ experience working with businesses and government on a variety or sustainability projects.
Russell Buckley, Kindred Capital
Buckley is partner at London-based venture capital fund Kindred and former partner at Ballpark Ventures. He has also been chairman and board advisor at digital advertising and marketing firm LoopMe.